Way too much money for what you get. I paid $34,000 for my 2008 STI and it started to wear, rattle, and the is so cheaply done that it scratches easily and flakes off. The car is fast but is very hard to get it to drive smoothly. It jerks with the smallest of gas and throttle inputs. The utility of the hatch is great and its very fast. I averaged about 17 mpg and that should be against the law in a 4 cylinder car. The seats are cheap and offer no support. I have been in $18,000 cars with better sport seats.
1. Speed the car is fast. 2. Utility of a hatch 3. Styling
Subaru needs to use better paint. The interior ages quickly and the shiny parts scratch and flake. The seats need to be bolstered and of a higher quality. Get rid of the rattles it rattles in the front, sides, and back. Use direct injection for better gas mileage.