Researched and compared to the Malibu, Camry, Accord, Altima, etc., and found this to be the best choice for me. Quiet and smooth ride, stunning looks, good interior materials, Bluetooth, USB, 10/10 drive train, 60/60 bumper to bumper (lifetime drive train from the dealer). With what Kia includes even on the LX AT, I've only added a factory spoiler and window tint. All this for under 20K after rebates..Gas mileage has been 25 around the city and up to 36 on the Hwy. Best of all, it's made here in the USA by American workers in Georgia.
Quiet ride, GPM, Looks and although it's to early to say for sure, great build quality..
Add LED day time running lights on all model Optima's for safety, separate some options from packages such is the Infinity radio upgrade.