Just finished an Audi A6 lease, and was planning to do the easy thing and get into another Audi. Then....I drove the Jaguar XF. I first drove a base XF in premium trim, then I drove XF S AWD. And wow, does the XF S AWD drive! The steering feel, handling, and responsiveness far exceed the Audi and the BMW 5 series. If you care about the joy of driving, you owe it to yourself to check … out the XF. It just feels lighter and more responsive. The XF's interior is simple, elegant, uncluttered, reminicent of a comfortable driver's cockpit, which is what I prefer. It has all the safety nannies like lane departure, blind spot warning, LED headlights, and parking aides. If you're looking for a more sophisticated and shiny interior, Audi, BMW, and Mercedes is a better place to look. Finally, the price. The XF S AWD doesn't come cheap, especially the fully loaded models. I decided to to pick the right color combination with custom wheel appearance package, and forgo many of the optional packages. By doing this, the MSRP on my XF S AWD was $7-8K lower than the fully loaded ones. Some dealers (but not all) are willing negotiate, especially at month's end. Most dealers are discounting the them 3-4K, but if you're patient and timing is right, you can potentially double those savings. One more thing, it comes with a 5 year, 60K mile warranty, with prepaid maintenance, something Audi and Mercedes doesn't do and BMW does for 1 year and 10K less.