Allow me to qualify: I am a former
Lexus Salesperson and I recently
purchased the LS in Idaho for my
parents. I then drove it to them in
California. On new cars, I have sold
over a dozen brand names including
luxury lines and, IMO, Lexus is at the
pinnacle of all badges. The 2004 LS
has introduced new features and options
that further enhance a legendary
series. After 1100 miles in 2 days, it
was the most pleasurable and least
fatiguing road-trip I have ever made.
Not a head-turner to every passerby, it
does garner attention from
knowledgeable consumers. Thats
refreshing to those seeking the finest
of automobiles without parading
The Ultra has it all and too much to
list here. Laser cruise control is
worth the price of admission by itself.
It will become a mainstream industry
feature. The Ultra is feature
intensive but it engages the operator
and occupants with enormous benefits.
The new Nav software is even more user-
friendly but there remains an
occasional void of accurate data in non-
Fortunately, Lexus updates (software)
improve this over the years. Buyer:
purchase the Ultra if you can justify
the added expense. Worth it!