Just purchased the civic two weeks ago, switching from a 1997 Honda Accord EX. I always found my Accord to be very reliable and well equipped, but at first I looked at companies outside of Honda including Ford, Volvo, Toyota, Scion, and Mazda. After test-driving these other vehicles, I realized how much more quality there is in Hondas. I have enjoyed every minute of my new civic, especially the gas mileage. Being that my Accord was an older model, gas mileage was average and I can really feel the difference. Even with gas at a high, it only costs me less than $45 to fill up. Love the speedometer. It was definitely hard to get used to at first, but can't live without it now.
Two-tier instrument panel, awesome stereo system for a stock product, AUX input, remote trunk release, high mpg for non-hybrid
Power seat at least for driver would be nice, factory tint, adjustable seat belts, lighted key ignition. None of these factors change my mind about the civic though