Purchased one because I am a big fan of both pick-ups and Dodge, and this beast is great. Big body styling, tons of power, and for the size of both the vehicle and the engine I really can't complain about fuel mileage. Comfortably seats my family of 6 (taken a couple of 4+ hour road trips in it), only real problem with interior is with 3rd person on front bench you lose cup holders for legroom. Otherwise very simply designed interior, lots of anemities that make it a snazzy vehicle still built for practicality.
Power, size, styling, number of available options
Find better place to put the front cup holders. Long "warm up" time for engine.