Needs more horsepower to drag the AWD system around. Stereo system was so bad I pulled it out after 2 weeks of ownership. Design and quality of the car is above and beyond what I expected in this price range. I have had ZERO problems with my Impreza, the last 4 Toyotas I bought new all had to go back to the dealer for minor problems or recalls, not the little Subaru. Comfortable for long drives and fun on short ones.
Handling and ride quality are excellent for this price range. It's not a Cadillac or a Maserati, get over it. It's got more leg room then any other car in its range, and will haul all the groceries the wife puts in it. Very easy to perform your own maintenance.
MORE POWER ! Same motor is in the BRZ making 180 bhp, Why not in the Impreza? Up grade the sound system to modern expectations. Factory Yokohama tires are a little loud, but grip nice.
I traded in my VW Jetta sedan a month ago for the Impreza hatchback. As the salesperson informed me during the "I'm still looking" phase, people buy Subarus for the "waist down" performance, as they lack many of the luxuries that other car makers add as perks. Having said that, the leather is good quality, the car handles very well (can't wait to get it in the snow!), and it's got a decent backseat and storage for the daily haul. Bluetooth and USB are decent, but stereo very generic. Controls are simple. Continuously Variable Transmission (CVT) is interesting...takes some getting used to. One month in, and I'm a happy customer!
Affordable AWD, decent MPG, excellent reliability & safety ratings, all-weather floor mats and seatback protector, heated seats, color (marine blue pearl)
stereo and speakers below expectations (single CD, speakers sound tinny), no cabin-based hatch release