2011 Chevrolet Cruze: Recipe for Success
April 04, 2011
GM's sales numbers for the first quarter are in and they don't look too shabby, thanks in large part to the Cruze. Despite a decline in incentives, GM's passenger-car retail sales for the first quarter are up by 34 percent relative to Q1 2010. Driving this increase is the plucky little Cruze, whose sales numbers represent a 287-percent gain over those of the Cobalt, the model it replaces.
According to GM, the Cruze is gaining ground in markets that have typically been import-car strongholds -- states like California, New York and Florida, where relative to the Cobalt, Cruze sales have been up 370 percent, 225 percent and 230 percent respectively. Nearly two-thirds of Cruze buyers are new to GM so the manufacturer seems to be winning some new converts.
GM surveyed over 500 Cruze buyers and the results show that their top two reasons for purchasing the Cruze over a competitor are exterior styling and fuel efficiency. Huh -- info like this underscores the fact that though appearance may be subjective, it sure does count for a lot.
What factors do you consider when evaluating a potential new-car purchase?
Warren Clarke, Automotive Content Editor