Even with its long list of fresh hardware, I think the most meaningful change to the iX3 is its tech-filled cabin. It's a huge departure from every BMW on the road today and acts as a roadmap for how all of the company's cars will look in the future.
It starts with a new infotainment system called Panoramic iDrive. In the center of the dashboard is a large 18-inch touchscreen that's tilted toward the driver. Upon sitting in the car for the first time and interacting with the display, I was immediately impressed by how quick the screen responded to my inputs. This is probably the first system I've ever used that felt more responsive than a Tesla.
Working with the touchscreen is a mass of information that runs the entirety of the dash and the base of the windshield, something that BMW calls Panoramic Vision. Think of this as a gigantic head-up display because it isn't a screen; all of the info at the base of the dash is actually projected onto a black bar painted onto the base of the windshield.
It's meant to take all of the most important information and put it high up in the driver's line of vision. You can select what you want displayed up there by sending things from the touchscreen to that glorified head-up display and reconfigure on the fly. It's a little overwhelming at first, but the functionality seems very cool.
BMW also has a new voice assistant that debuts in the iX3. The icon that pops up on the dash looks kinda like Spider-Man, but I digress. It can handle basic stuff like inputting destinations and making phone calls, but eventually it will handle more complex tasks with AI integration. BMW says it will roll out in time via over-the-air updates.
Once you're done digesting all of the new screens around you, the rest of the iX3's interior starts to make an equally strong impression. There's a lot less going on inside than in the current 5 Series, at least from a design perspective. No crazy, shiny ambient light strips or crystal control wheels — the iX3 reduces the number of things you're looking at to just the essentials. Some might find that boring, but after an era of controversial BMW interior design to go with the polarizing exteriors, some simplicity might be exactly what buyers want.
Obviously, our team will need to spend much more time inside this thing to give it the comfort seal of approval, but my 10 minutes inside were pleasant. The seats are soft and supportive, with enough bolstering to hold me in place without feeling like I was being smushed. The driving position feels extra elevated, with no traditional gauges above the steering wheel — remember, everything is at the bottom of the windshield in the Panoramic Vision. Backseat space is also pretty generous. Though this is called iX3, the passenger room inside is more similar to that of the larger X5 SUV.