Spotlight

Spotlight

Competitive Claim Template

KPI Template

 

Client Deliverables

Jellybean image
Copy
Tracking assets
Edmunds builds final unit

Dimension

300 x 90

Format

HTML5

Images

Jellybean:

  • 111 x 53
  • Drop shadow must be contained within the unit's pixel dimensions

Accepted File Type: PNG
Image should be set against a white/transparent background
Edmunds will resize if necessary

Copy:
Competitive Claim Template

Headline:

  • Single line
  • 40 characters max, including spaces

Supporting Copy:

  • Two lines max
  • 40 characters max, including spaces

CTA:

  • Learn More on [OEM.com]
  • Edmunds will place on button

Copy:
KPI Template

Headline:

  • Year Make Model

Supporting Copy:

  • Four bullets max
  • 20 characters max, including spaces

Supporting Copy Suggestions:

  • Build & Price
  • Build Your [OEM]
  • Incentives
  • View Incentives
  • New Inventory
  • Find a Dealer
  • Learn More

CTA:

  • Supporting copy serves as the CTA and is clickable.

Disclaimer

Standard Disclaimer: 65 characters max
Rollover Disclaimer: 295 characters max
Character counts include spaces

Ad Labeling

Labeling language and placement designated by Edmunds.

Ad Serving

Site-served only
Third-Party serving is not supported

Tracking

Homepage ad products only accept image based tags
Client 1x1 impression pixel
Client click tracking tag(s) accepted
KPI Template: 5 total click tracking tags accepted (1-jellybean, 4-links)