Client Deliverables |
Source image file Tracking assets |
Photo Dimension |
366x206 |
| Overall Unit Dimension | 384x424 |
Guidelines |
Photo/image should not include borders. Lifestyle photos with people in real or imagined settings accepted. Images should NOT be set against a white/transparent background. |
File Type |
Static files only: JPG/GIF/PNG HTML/Flash/SWF not accepted. Rich Media, Animation, Expansion, Video, Audio not allowed. |
File Size |
50k max initial load only. Subsequent loads not allowed. |
Copy |
Headline: 40 Character Max Body copy (Character max: 100) |
CTA |
OEM Callout for Sponsorship: 30 Characters Max. |
Ad Labeling |
Labeling language and placement designated by Edmunds. |
Disclaimers |
Minimal disclaimer text approved on a case-by-case basis. Edmunds will advise on character count and placement. |
Click Strategy |
Click in or out |
Ad Serving |
Homepage: Site-served only Client provides source files for Edmunds to first-party served. Third-Party serving is not supported. |
Tracking |
Homepage ad products only accept image based tags Client 1x1 impression pixel. Client click tracking tag (one total). Any additional tracking pixels (e.g., viewability, etc.) not accepted. Creative assets must not write cookies to the user's computer (including Local Shared Objects, i.e., Flash Cookies). By delivering creative to Edmunds the client will be representing and warranting no cookies will be written by such creative assets. |
Platform |
Desktop, Tablet, Mobile |
Creative Deadline |
Assets must be provided no later than 15 business days prior to launch. |
