Homepage Partner Promotion

Homepage Partner Promotion

Client Deliverables

Source image file

Tracking assets

Dimensions

Clients must submit a vehicle image at least the size of 348 x 148 to account for retina display on mobile devices.

Edmunds will resize and produce final units.

The final assembled asset on the page will appear as a 245x145

Guidelines

Vehicle jellybean can be any color

Vehicle jellybean can be 3/4 or side vehicle image .

Front image not allowed.

File Type

Static files only: JPG/GIF/PNG

Image must be high resolution on a transparent or white background.

HTML/Flash/SWF not accepted.

Rich Media, Animation, Expansion, Video, Audio not allowed.

File Size

20k max

Copy

Main copy: 26 max characters (ex: Labor Day Sales Event)

CTA and OEM Website URL: 30 max characters (see CTA info below)

CTA

See Offers at OEM.com

Learn more at OEM.com

Visit OEM.com

Ad Labeling

N/A

Disclaimers

Not allowed

Click Strategy

Click out - must spawn new tab or browser window

Ad Serving

Site-served only

Client provides source files for Edmunds to first-party serve.

Third-Party serving is not supported

Tracking

Homepage ad products only accept image based tags

Client 1x1 impression pixel

Client click tracking tag (one total)

Homepage ad products only accept image based tags:

  • Client 1x1 impression pixel
  • Client click tracking tag (one total)
  • Any additional tracking pixels (e.g., viewability, etc.) not accepted for the Homepage icon.

Platform

 Desktop & Mobile

Creative Deadline

 Ten business days prior to launch

 

Homepage Partner Promotion - Desktop

Homepage Partner Promotion - Mobile