Client Deliverables |
Source image file |
Photo Dimension |
We recommend the following larger image sizes. Edmunds will resize accordingly. Vehicle image should be right aligned. Desktop: 840x315 Mobile: 257x164 Actual creative dimensions: Desktop: 560x210 Mobile: 171x109 |
Guidelines |
Photo should not include borders. |
File Type |
Static files only: JPG/GIF/PNG HTML/Flash/SWF not accepted. Rich Media, Animation, Expansion, Video, Audio not allowed. |
File Size |
50k max |
Copy |
Headline: 44 characters CTA: 26 characters |
Ad Labeling |
“Photo Sponsored By [OEM]” |
Disclaimers |
Minimal disclaimer text approved on a case-by-case basis. Edmunds will advise on character count. |
Click Strategy |
Click In or Click Out |
Ad Serving |
Site-served only Client provides source files for Edmunds to first-party serve. Third-Party serving is not supported |
Tracking |
Homepage ad products only accept image based tags Client 1x1 impression pixel Client click tracking tag (one total) Any additional tracking pixels (e.g., viewability, etc.) not accepted Creative assets must not write cookies to the user's computer (including Local Shared Objects, i.e., Flash Cookies). By delivering creative to Edmunds the client will be representing and warranting no cookies will be written by such creative assets. |
Creative Deadline |
Assets must be provided no later than 10 business days prior to launch. |
Homepage Marquee - Desktop
Homepage Marquee - Mobile
Homepage Marquee - Desktop - Best Practices
The ideal image for desktop should have a smaller shot of the vehicle right aligned with a fair amount of environment to the left of the vehicle. This allows the full vehicle image to show when switching between platforms.
