Ad Dimension

728 x 90

Max File Size - Non-Rich & Rich Media
Initial Load

Static: 40K
HTML5: 200K

Additional Rich Media File Size
Polite Download

Rich Media: 300K
In-Page Video: 1.2MB

Accepted File Types

Homepage - One JS tag allowed
(see here for more details)

Third-Party tags from Edmunds' accepted vendors


Total length: 15 seconds;
Maximum number of loops: 3

In Unit Video

30 seconds max

Video & Animation Frame Rate

24 FPS max


Must be user initiated (on click: mute/un-mute)
Default state is muted


Not accepted


Not required

Linking Strategy

Clicks may direct consumer to the client's website
Click must spawn new tab or browser window
Clear/prominent call to action recommended

CPU Usage

Max Percentage: 20%

Serving and Tracking

Third-Party tags from Edmunds' accepted vendors.

If Edmunds first-party serves, client 1x1 impression and click (redirect or appended) tags accepted

Up to two additional tracking pixels accepted.

Creative assets must not write cookies to the user's computer (including Local Shared Objects, i.e., Flash Cookies).

By delivering creative to Edmunds the client will be representing and warranting no cookies will be written by such creative assets.

SSL Compliance

All assets / creative elements comprising the ad being served--tags, images, tracking pixels, etc.--must be secure, i.e., be SSL (Secure Sockets Layer) compliant, make secure calls, and use secure URLs (https, protocol-relative URLs).
If a non-secure creative is served on the site, it can prompt a warning in the user's browser, cause ad serving ad problems, or cause the entire page to be blocked.

Submission Lead-Time

Minimum 5 business days prior to campaign launch