Ad Dimension |
728 x 90 |
Max File Size - Non-Rich & Rich Media |
Static: 40K |
Additional Rich Media File Size |
Rich Media: 300K |
Accepted File Types |
JPG, GIF, PNG |
Animation |
Total length: 15 seconds; |
In Unit Video |
30 seconds max |
Video & Animation Frame Rate |
24 FPS max |
Audio |
Must be user initiated (on click: mute/un-mute) |
Expansion |
Not accepted |
Labeling |
Not required |
Linking Strategy |
Clicks may direct consumer to the client's website |
CPU Usage |
Max Percentage: 20% |
Serving and Tracking |
Third-Party tags from Edmunds' accepted vendors. If Edmunds first-party serves, client 1x1 impression and click (redirect or appended) tags accepted Up to two additional tracking pixels accepted. Creative assets must not write cookies to the user's computer (including Local Shared Objects, i.e., Flash Cookies). By delivering creative to Edmunds the client will be representing and warranting no cookies will be written by such creative assets. |
SSL Compliance |
All assets / creative elements comprising the ad being served--tags, images, tracking pixels, etc.--must be secure, i.e., be SSL (Secure Sockets Layer) compliant, make secure calls, and use secure URLs (https, protocol-relative URLs). |
Submission Lead-Time |
Minimum 5 business days prior to campaign launch |
