VIDEO

Video Ratio: 9:16 to 16:9

Video File Size: 4GB Max

Video thumbnail images that consist of more than 20% text may experience reduced delivery.

Ad Text — see “Ad Text” section below

**15 seconds or less recommended for mobile.**

SINGLE IMAGE

File type: jpg or png

Image ratio: 1.91:1 (1200 x 628)

Minimum Image Width in Pixels : 600
Minimum Image Height in Pixels : 600

Ad Text — see “Ad Text” section below

Images that consist of more than 20% text may experience reduced delivery. Facebook may pull an ad down completely if there is too much text. Test your image here: https://www.facebook.com/ads/tools/text_overlay

GOOD — NO TEXT IN IMAGE:

WARNING — SOME TEXT IN IMAGE:

REJECTED BY FACEBOOK — TOO MUCH TEXT IN IMAGE:

CAROUSEL

Minimum number of cards: 2

Maximum number of cards: 10

Image file type, if image is used: jpg or png

Video maximum file size, if video is used: 4GB

Recommended resolution: at least 1080 x 1080px

Minimum resolution: 600x600

Recommended ratio: 1:1

Ad Text — see “Ad Text” section below
Images that consist of more than 20% text may experience reduced delivery. Facebook may pull an ad down completely if there is too much text. Test your image here: https://www.facebook.com/ads/tools/text_overlay

AD TEXT

Main text
Copy longer than 330 characters will be cut to 210 plus ellipses ("...") on mobile.

Headline
Copy longer than 55 characters will be cut off with ellipses.

Link description
Copy longer than 25 characters will be cut off with ellipses.