Facebook Ads

Facebook Ads

General

  • Facebook ads are targeted to relevant users and show alongside their stories (News Feeds) on desktop and mobile.
  • Edmunds builds ad variations from copy and imagery supplied by the client and serves via the Facebook platform.

Creative Styles

  • Desktop News Feed -- Single Image or Carousel
  • Mobile News Feed -- Single Image or Carousel
  • Right Column Ad
  • Audience Network

Images

  • Dimensions:
    • Single Shot: 1200 x 628 minimum
    • Carousel: 1080 x 1080 minimum
  • File Type: JPG, PNG
  • File Size: 100K; Edmunds may optimize
  • Image may not be more than 20% text
  • If one photo submitted, carousel products will be excluded
  • Facebook will scale / size photos to fit within their dimensions
  • Number of images supported per ad creative
    • Five images ("panels") max per carousel
    • One images per single shot ad
    • Seven images per slideshow
      • One of the panels in the carousel can be a slideshow

Copy

  • Main Text: 90 Characters
  • Headline: 25 Characters
  • "News Feed” Link Description: 150 Characters -- Additional copy subject to review/approval
  • Optional Description: 20 Characters

Labeling

  • Edmunds logo
  • Text: “Edmunds.com” and “Sponsored”
  • Required -- no exceptions

Tracking

  • Client tracking -- impression and/or click, etc. -- is not supported

Click Strategy

  • Click destination must be relevant to copy claims
  • CTA button: "Learn More" where applicable

Creative Examples

  • Following lists Facebook’s ad variations per site placement
  • Edmunds will apply client assets (copy, imagery) to each template where appropriate

Ad Placements


Desktop: Single Shot News Feed

Main Text

  • Displays above photo
  • 90 characters max

Headline

  • Displays below photo (larger font)
  • 25 characters max

News Feed Link Description

  • Optional sub-copy
  • Displays below Headline
  • 150 characters max

Desktop: Right Column View

Headline

  • Displays below photo
  • 25 characters max

Main Text

  • Displays below Headline
  • 90 characters max

News Feed Link Description

  • Optional sub-copy
  • 150 characters max

Desktop: Carousel News Feed

Main Text

  • Displays above photo
  • 90 characters max

Headline

  • Displays below photo (larger font)
  • 40 characters max per image

Description

  • Optional sub-copy
  • Displays below Headline
  • 20 characters max

Desktop: Carousel News Feed Right Column

Main Text

  • Displays below photo
  • 90 characters max
  • This version only takes this text -- no other copy will display

Mobile: News Feed - Single Shot

Main Text

  • Displays above photo
  • 90 characters max

Headline

  • Displays below photo (larger font)
  • 25 characters max

News Feed Link Description

  • Optional sub-copy
  • Displays below Headline
  • 150 characters max

Mobile: FB Audience Network - Single Shot

Ads on the Audience Network are shown in third-party mobile apps and mobile websites.

Headline

  • Displays above photo and Main Text
  • 25 characters max

Main Text

  • Displays above photo
  • 90 characters max

Display Link

  • Display link shows below photo

Mobile: Carousel News Feed

Text

  • Displays above photos
  • 90 characters max

Headline

  • Displays below photo
  • 40 characters max

Description

  • Optional
  • Displays below Headline
  • 20 characters max

Mobile: FB Audience Network - Carousel

Ads on the Audience Network are shown in third-party mobile apps and mobile websites.

Headline

  • Displays above photo and Description
  • 40 characters max

Description

  • Optional
  • Displays above photo
  • 20 characters max