Mobile Adhesion Banner

Mobile Adhesion Banner

Ad Dimension

320 x 50
Retina Display: 640 x 100

Max Initial File Load

Standard Banner: 20KB
HTML5: 40KB

Host-Initiated Sub-Load

150KB

Accepted File Types

Homepage - IMAGE BASED ONLY
JPG, GIF, PNG
HTML5
Third-Party tags from Edmunds' accepted vendors

Rich Media

MUST be a MRAID v1.0 compliant tag
MUST be externally hosted
Flash not supported
Javascript supported
Rich Media building resources can be found here.

Animation

Total length: 5 seconds;
Maximum number of loops: 3

In Unit Video

Available to display in the in the expanded state.
See Mobile Pull unit.

Audio

Must be user initiated (on click: mute/un-mute)
Default state is muted

Expansion

Optional via Mobile Pull unit.
May expand on tap only.
Close button must be present/functional in the upper right hand corner.

Labeling

Not required

Linking Strategy

Clicks may direct consumer to the client's website.
Only one landing URL allowed.

Serving and Tracking

Homepage ad products only accept image based tags
Third-Party tags from Edmunds' accepted vendors.
If Edmunds first-party serves, client 1x1 impression and click (redirect or appended) tags accepted

Preferred Third-Party Rich Media Vendors

Crisp
DoubleClick
Medialets
Phluent
PointRoll
Celtra

Submission Lead-Time

Static: 10 Business Days
Click to Video: 15 Business Days
Rich Media: 30 Business Days