Mobile Adhesion Banner

Ad Dimension	320 x 50 Retina Display: 640 x 100
Max Initial File Load	Standard Banner: 20KB HTML5: 40KB
Host-Initiated Sub-Load	150KB
Accepted File Types	Homepage - IMAGE BASED ONLY JPG, GIF, PNG HTML5 Third-Party tags from Edmunds' accepted vendors
Rich Media	MUST be a MRAID v1.0 compliant tag MUST be externally hosted Flash not supported Javascript supported Rich Media building resources can be found here.
Animation	Total length: 5 seconds; Maximum number of loops: 3
Audio	Must be user initiated (on click: mute/un-mute) Default state is muted
Labeling	Not required
Linking Strategy	Clicks may direct consumer to the client's website. Only one landing URL allowed.
Serving and Tracking	Homepage ad products only accept image based tags Third-Party tags from Edmunds' accepted vendors. If Edmunds first-party serves, client 1x1 impression and click (redirect or appended) tags accepted
Preferred Third-Party Rich Media Vendors	Crisp DoubleClick Medialets Phluent PointRoll Celtra
Submission Lead-Time	Static: 10 Business Days Click to Video: 15 Business Days Rich Media: 30 Business Days

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Mobile Adhesion Banner

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