Client Deliverables |
Image files
Video file Copy Tracking assets |
Dimension |
Clients may submit a larger, high resolution image within the aspect ratio and Edmunds will resize. Image - Vehicle Jelly Bean
Image - Interior
Video
|
Copy |
Headline: Year Make Model, 25 characters Subtab Names: 10 characters (one word), recommended:
Body Copy: 100 characters CTA Copy: 32 characters |
CTA |
Two links present Text link copy examples:
|
Ad Labeling |
Labeling language and placement designated by Edmunds |
Disclaimers |
Minimal disclaimer text approved on a case-by-case basis. 75 character max |
Click Strategy |
2 clicks will be present:
|
Ad Serving |
Site-served only. Client provides source files for Edmunds to first-party serve. Third-Party serving is not supported. |
Ad Labeling |
Labeling language and placement designated by Edmunds |
Disclaimers |
Minimal disclaimer text approved on a case-by-case basis. |
Click Strategy |
2 clicks will be present:
|
Ad Serving |
Site-served only. Client provides source files for Edmunds to first-party serve. Third-Party serving is not supported. |
Tracking |
Homepage ad products only accept image based tags [1] Client 1x1 impression pixel. [1] Client click tracking tag. Video does not have third party tracking. Any additional tracking pixels (e.g., viewability, etc.) not accepted. Creative assets must not write cookies to the user's computer (including Local Shared Objects, i.e., Flash Cookies). By delivering creative to Edmunds the client will be representing and warranting no cookies will be written by such creative assets. |
Platform |
Desktop and Mobile |
Creative Deadline |
Assets must be provided no later than 15 business days prior to launch. |
Wired - Example (All subtabs)
Example (No subtabs)
Mobile
| All three subtabs | No subtabs |
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