Homepage Showcase

Homepage Showcase

Client Deliverables

Source image file (Vehicle Jelly Bean)

Animation Option: 3-4 lifestyle images with background are recommended (540x250 JPG)

Tracking assets

Edmunds builds final unit


Desktop: 540x250

Mobile: 540x250

Clients may submit a larger, high resolution image within the aspect ratio and Edmunds will resize. Transparent.png


Creative must include one vehicle only.

Photo/image should not include borders.

Left-facing, front 3/4 shot.

Concept, prototype or pre-production vehicle not allowed.

Specialty event promotion (e.g., sales event) not allowed.

Client logos, excluding the badging on the vehicle image, not allowed.

Images should NOT be set against a solid background. Should be transparent.png

File Type

Static files only: PNG

HTML/Flash/SWF not accepted.

Rich Media, Animation, Expansion, Video, Audio not allowed.

File Size

40K max initial load only.

Subsequent loads not allowed.


Headline: Year, Make, Model (Character: 25 max)

SubCopy: (e.g. Spark of the Future) Character: 120 max)

No exceptions


Two links present

Text link copy examples:

  • OEM link (customizable):
    • E.g. Explore on [OEM.com]
  • Edmunds links (non-customizable):
    • Full details, review, and specs

Edmunds will place.

CTA Character Count

OEM Link : 40 characters max

Ad Labeling

Labeling language and placement designated by Edmunds


Minimal disclaimer text approved on a case-by-case basis.
75 character max

Click Strategy

2 clicks will be present:

  • 1x OEM link may click out to OEM website or click within Edmunds.
  • 1x Edmunds link will click to the respective model page.

Ad Serving

Site-served only.

Client provides source files for Edmunds to first-party serve.

Third-Party serving is not supported.


Homepage ad products only accept image based tags

Client 1x1 impression pixel.

Client click tracking tag (one total).

Any additional tracking pixels (e.g., viewability, etc.) not accepted.

Creative assets must not write cookies to the user's computer (including Local Shared Objects, i.e., Flash Cookies).

By delivering creative to Edmunds the client will be representing and warranting no cookies will be written by such creative assets.


Desktop and Mobile

Creative Deadline

Assets must be provided no later than 15 business days prior to launch.


Homepage Vehicle Showcase - Animation (2021)

Homepage Vehicle Showcase - Desktop

Homepage Vehicle Showcase - Mobile