Native Video

Native Video

Client Deliverables

Video, OEM Logo, Copy Requirements

Due 10 Business Days Before Launch

1. Video

Video

  • File format: .mov or .mp4
  • Aspect ratio:  Landscape/horizontal: 16:9
  • Frame Rate: 23.98 or 29.97
  • 15 or 30 seconds
  • Bitrate: At least 20 Mbps
  • File size: Up to 512 MB

Audio

  • Bit: 16 or 24 bit only
  • Sample rate: 48 kHz
  • Audio settings: Required

2. OEM Logo

Recommended size: 57x28

Image should be set against a white/transparent background

3. Copy Requirements

  • Headline Copy - 24 Characters max
  • CTA to OEM Site - 27 characters max
  • Display URL for OEM Website
  • Ad Label: Sponsored by [OEM]

CTA

Click out to OEM.com

Click Strategy

Click out or Click In

Ad Serving

Site-served: Client provides video file and 1x1 impression and click tags