Icon Sponsorship

Icon Sponsorship

Client Deliverables

Source image files

Tracking assets


Clients should submit a vehicle image at least the size of 348 x 148 to account for retina display on mobile devices.

Edmunds will resize and produce final units.

The final dimensions on the page will appear as follows:

  • Icon Sponsorship: 174 x 74
    • Logo: 60 x 40


Vehicle jellybean must be Silver.

Vehicle jellybean must be side image.

Front or 3/4 vehicle image not allowed.

File Type

Static files only: JPG/GIF/PNG

Image must be high resolution on a transparent or white background.

HTML/Flash/SWF not accepted.

Rich Media, Animation, Expansion, Video, Audio not allowed.

File Size

20K max


Icon: OEM logo only may be displayed.
No other copy allowed. No exceptions.


Not supported.

Ad Labeling



Not allowed

Click Strategy

Homepage Icon clicks to Edmunds Segment page.

Ad Serving

Site-served only

Client provides source files for Edmunds to first-party serve.

Third-Party serving is not supported


Homepage ad products only accept image based tags:

  • Client 1x1 impression pixel
  • Client click tracking tag (one total)
  • Any additional tracking pixels (e.g., viewability, etc.) not accepted for the Homepage icon.


Assets will scale to display on mobile web and apps.

Creative Deadline

Assets must be provided no later than 10 business days prior to launch.


Homepage Icon Sponsorship - Desktop - Available starting 10/2

Homepage Icon Sponsorship - Mobile - Available starting 10/2