Homepage Hero

Homepage Hero

Client Deliverables

Source image file
Tracking assets

Photo Dimension

Desktop: 1280 x 436
Mobile: 640 x 296

Larger photos within the aspect ratio accepted. Edmunds will resize.

Dimension is based on the most commonly used 1280 width screen resolution for desktop and 640 width for mobile.


Homepage image may include one or more vehicles.

  • Image with one vehicle must click in
  • Image with multi-vehicle and/or vehicle launches can click out

Exterior vehicle shot only.
Lifestyle photos with people in real or imagined settings accepted.

Concept, prototype or pre-production vehicle not allowed.
Photo should not include borders.

Client logos, excluding the badging on the vehicle image, not allowed.
Images should NOT be set against a white/transparent background.

File Type

Static files only: JPG/GIF/PNG

HTML/Flash/SWF not accepted.

Rich Media, Animation, Expansion, Video, Audio not allowed.

File Size

50k max initial load only.

Subsequent loads not allowed.


Click in: Text limited to [Year Make Model] of featured vehicle. No exceptions

Click out: Promotional copy up to 30 characters.


Click in - "Learn More", "See Offers"

Click out - "Learn More at OEM.com", "See Offers at OEM.com", "Visit OEM.com"

Ad Labeling

“Photo Sponsored By [OEM]”


Minimal disclaimer text approved on a case-by-case basis.

Edmunds will advise on character count.

Click Strategy

Click in - Must link to vehicle detail page of the featured vehicle. No exceptions.

Click out - Please refer to CTA guidelines.

Ad Serving

Site-served only

Client provides source files for Edmunds to first-party serve.

Third-Party serving is not supported


Homepage ad products only accept image based tags

Client 1x1 impression pixel

Client click tracking tag (one total)

Any additional tracking pixels (e.g., viewability, etc.) not accepted

Creative assets must not write cookies to the user's computer (including Local Shared Objects, i.e., Flash Cookies).

By delivering creative to Edmunds the client will be representing and warranting no cookies will be written by such creative assets.


Assets will scale to display on mobile web and apps.

Creative Deadline

Assets must be provided no later than 10 business days prior to launch.


Homepage Hero - Desktop

Homepage Hero - Mobile

Homepage Hero - Desktop & Mobile - Best Practices

The ideal image for both desktop and mobile should have a smaller shot of the vehicle centered with a fair amount of environment surrounding the vehicle. This allows the full vehicle image to show when switching between platforms.