Client Deliverables |
Source image file |
Photo Dimension |
Desktop: 1280 x 436 Larger photos within the aspect ratio accepted. Edmunds will resize. Dimension is based on the most commonly used 1280 width screen resolution for desktop and 640 width for mobile. |
Guidelines |
Homepage image may include one or more vehicles.
Exterior vehicle shot only. Concept, prototype or pre-production vehicle not allowed. Client logos, excluding the badging on the vehicle image, not allowed. |
File Type |
Static files only: JPG/GIF/PNG HTML/Flash/SWF not accepted. Rich Media, Animation, Expansion, Video, Audio not allowed. |
File Size |
50k max initial load only. Subsequent loads not allowed. |
Copy |
Click in: Text limited to [Year Make Model] of featured vehicle. No exceptions Click out: Promotional copy up to 30 characters. |
CTA |
Click in - "Learn More", "See Offers" Click out - "Learn More at OEM.com", "See Offers at OEM.com", "Visit OEM.com" |
Ad Labeling |
“Photo Sponsored By [OEM]” |
Disclaimers |
Minimal disclaimer text approved on a case-by-case basis. Edmunds will advise on character count. |
Click Strategy |
Click in - Must link to vehicle detail page of the featured vehicle. No exceptions. Click out - Please refer to CTA guidelines. |
Ad Serving |
Site-served only Client provides source files for Edmunds to first-party serve. Third-Party serving is not supported |
Tracking |
Homepage ad products only accept image based tags Client 1x1 impression pixel Client click tracking tag (one total) Any additional tracking pixels (e.g., viewability, etc.) not accepted Creative assets must not write cookies to the user's computer (including Local Shared Objects, i.e., Flash Cookies). By delivering creative to Edmunds the client will be representing and warranting no cookies will be written by such creative assets. |
Mobile |
Assets will scale to display on mobile web and apps. |
Creative Deadline |
Assets must be provided no later than 10 business days prior to launch. |
Homepage Hero - Desktop
Homepage Hero - Mobile
Homepage Hero - Desktop & Mobile - Best Practices
The ideal image for both desktop and mobile should have a smaller shot of the vehicle centered with a fair amount of environment surrounding the vehicle. This allows the full vehicle image to show when switching between platforms.
