2018 Kia Soul
- More standard features for 2018
- Part of the second Soul generation introduced for 2014
- Long list of standard and optional features
- Attractive cabin with user-friendly controls
- More passenger space than many small SUVs
- Excellent crash test scores
- Ride quality can be overly harsh with bigger wheels
- All-wheel drive isn't available
- Unimpressive fuel economy
2018 Kia Soul pricingin Ashburn, VA
Which Soul does Edmunds recommend?
Edmunds' Expert Review
Overall rating4.5 / 5
When it debuted for the 2010 model year, the Kia Soul was difficult to classify. Was it a hatchback, a wagon or something else entirely? In recent years there has been a growing number of so-called subcompact crossover SUVs that provide the elevated seating height and enhanced cargo capacity of larger models but with a lower price tag. Really, they're an awful lot like the Soul in concept. Maybe we can add "trendsetter" to the Soul's list of attributes.
Yet, the 2018 Kia Soul is more appealing than its newfound competitors in a few ways. It has a roomier interior, with greater cargo and backseat space than the often-cramped competition that deserves the name "subcompact." Its crash scores are exemplary. It's also available with more power than its rivals — and not just the 201-horsepower turbocharged engine found in the range-topping Exclaim (!) trim level. The midgrade engine has a better-than-most 161 horsepower, too. And then there's the Soul's list of comfort, convenience and infotainment items at a price that undercuts those little SUVs considerably. You can get a lot more for your money by opting for the Soul.
Unfortunately, one thing you can't get is all-wheel drive, which is something those subcompact SUVs typically offer. Its fuel economy, regardless of engine, also disappoints. That should be of particular concern if you're looking at the Soul as more of a compact car alternative. On the whole, however, the Soul is an attractive little (insert vehicle type of your choice here) that should be a fashionable yet value-rich addition to your garage.
Trim levels & features
The 2018 Kia Soul is available in three trim levels: base, Plus (+) and Exclaim (!). Each comes with a different engine. An automatic transmission is standard on the Plus and Exclaim and optional on the base Soul, which comes with a six-speed manual.
The base trim comes standard with a 1.6-liter four-cylinder engine (130 horsepower, 118 pound-feet of torque), 16-inch alloy wheels, rear privacy glass, air conditioning, a height-adjustable driver seat, 60/40-split folding rear seats, Bluetooth, and a six-speaker sound system with a USB port and satellite radio. The Convenience package (automatic transmission only) adds automatic headlights, automatic climate control, a rearview camera, and the Uvo tech interface that includes a 7-inch touchscreen and Android Auto and Apple CarPlay smartphone integration.
The Soul Plus includes the Convenience package content and adds a 2.0-liter four-cylinder engine (161 hp, 150 lb-ft), a six-speed automatic transmission, 17-inch wheels, foglights, heated mirrors, keyless entry, selectable drive modes, upgrade cloth upholstery, a rear center armrest and a cargo cover.
The Soul Exclaim adds a 1.6-liter turbocharged four-cylinder (201 hp, 195 lb-ft), a seven-speed, dual-clutch automatic transmission, 18-inch wheels, upgraded exterior trim (gloss black and red accents), upgraded gauges and interior trim, a mix of cloth and leather seat upholstery, a leather-wrapped steering wheel, and keyless ignition and entry.
The Plus is available with a number of optional packages. The Audio package includes an 8-inch touchscreen, navigation, the Exclaim trim's upgraded interior materials, keyless ignition and entry, two USB ports, LED speaker lights and a Harman Kardon premium sound system. The Designer's package adds 18-inch wheels, the leather-wrapped steering wheel and a two-tone roof treatment.
You can also get the Plus with a Primo package that adds a panoramic sunroof, power-folding mirrors, the Exclaim trim's upgraded gauges, heated and ventilated eight-way power-adjustable front seats (with driver lumbar adjustment), heated rear seats, a heated steering wheel, leather upholstery, and a suite of driver assistance systems that includes adaptive cruise control, blind-spot and lane departure warning, and a forward collision warning system with automatic emergency braking. To all of that, the Primo Lit package tacks on xenon headlights and LED running lights.
The Soul Exclaim is available with a Technology package that effectively includes everything it doesn't already have from the Plus' Primo Lit package. The exceptions are the panoramic sunroof, which can be added separately, and leather upholstery, which isn't available at all.
Noise & vibration3.5
Ease of use4
Getting in/getting out4.5
Audio & navigation
Features & Specs
Our experts’ favorite Soul safety features:
- Forward Collision Warning System
- Warns you of stopped or rapidly slowing vehicles ahead and automatically applies the brakes if you don't respond.
- Lane Departure Warning System
- Warns you when you've started to drift from your lane.
- Blind-Spot Detection System
- Alerts you to vehicles in your blind spot through lights located in the side mirrors.
Kia Soul vs. the competition
2018 Kia Soul
2018 Honda Fit
Kia Soul vs. Honda Fit
Compared to the Fit, the Soul has a more upright seating position that gives it a commanding view of the road. Its taller load floor also means you don't have to bend down to get gear from the trunk. With the rear seats up, the Soul has more cargo space, but the Fit's rear seat cushions can flip up, giving you greater ability to carry tall and skinny cargo items.
Kia Soul vs. Honda HR-V
It may not have the same funky styling as the Soul, but rest assured Honda's HR-V is a worthy rival. The Soul edges out the Honda with its acceleration and infotainment system, but the HR-V is better on fuel. It also has the same flip-up rear seating like the Fit. Of the two, only the HR-V is available with all-wheel drive.
Kia Soul vs. Jeep Renegade
You could just about call the Renegade Jeep's version of the Soul. While both are equally adept at hauling gear, the Jeep lacks the rear seat room, straight-line performance and drivability of the Soul. But, at the expense of fuel economy, the Renegade features an available all-wheel-drive system and off-road credibility with the Trailhawk version.
2018 Kia Soul for Sale
Kia calls it a crossover, and others call it a wagon or a hatchback, but whatever you call the 2018 Kia Soul, its shape — kind of a stylized shoebox — catches your eye as its ready-for-anything attitude piques your interest. Generally thought to be aimed squarely at the youth market, the Soul does, in fact, make a pretty good all-around family hauler for shoppers looking for a vehicle that's affordable, practical and roomy, yet it strikes a different chord than the average compact hatchback or SUV.
There are three trim levels available: base, Plus (+) and Exclaim (!). Their standard engines provide respective increases in power. The Soul comes with a 1.6-liter four-cylinder that produces 130 horsepower and 118 pound-feet of torque. Next up, on the Plus, is a 2.0-liter four that puts out 161 hp and 150 lb-ft. And the Exclaim has a 1.6-liter turbocharged engine that cranks out 201 hp and 195 lb-ft. The base engine comes linked to a six-speed manual gearbox, while the 2.0-liter powerplant gets a six-speed automatic transmission, and the turbo gets a seven-speed, dual-clutch automatic. All have front-wheel drive, so all-wheel drive is not available, unlike in their SUV competitors.
The five-seater Soul's boxy shape results in a surprisingly roomy interior, but it is better suited to four passengers and their cargo. Folded rear seats expand the Soul's load capacity to rival that of most small SUVs. Attractively styled, the cabin features generally high-quality soft materials. A variety of trim levels, packages and options allow buyers to personalize the Soul to near-luxury levels.
One complaint about the Soul had been that its lackluster engine performance didn't match its zippy looks. Now, with the addition of the available turbo, that issue has been put to rest. It doesn't elevate the Soul to sport coupe territory, but it provides plenty of highway passing power and enough punch off the line to satisfy most drivers. It also easily outdoes its competitors. The ride might be a bit on the harsh side, but it's no worse than most vehicles in this class. And the recently revamped suspension system does give the Soul excellent cornering ability for a rather tall vehicle.
The Soul's base trim level comes well-equipped, with such features as alloy wheels, air-conditioning and Bluetooth connectivity. The midlevel Soul + (Plus) adds comfort and convenience features as well as the 2.0-liter engine. The top-of-the-line Soul ! (Exclaim) adds leather-trimmed seats, piano black accents and other luxury touches, not to mention the turbocharged powerplant. Let Edmunds help you find the 2018 Kia Soul that best meets your needs.
2018 Kia Soul Overview
The 2018 Kia Soul is offered in the following submodels: . Available styles include 4dr Wagon (1.6L 4cyl 6A), + 4dr Wagon (2.0L 4cyl 6A), ! 4dr Wagon (1.6L 4cyl Turbo 7AM), and 4dr Wagon (1.6L 4cyl 6M).
What do people think of the 2018 Kia Soul?
Consumer ratings and reviews are also available for the 2018 Kia Soul and all its trim types. Overall, Edmunds users rate the 2018 Soul 4.5 on a scale of 1 to 5 stars. Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2018 Soul.
Edmunds Expert Reviews
Edmunds experts have compiled a robust series of ratings and reviews for the 2018 Kia Soul and all model years in our database. Our rich content includes expert reviews and recommendations for the 2018 Soul featuring deep dives into trim levels and features, performance, mpg, safety, interior, and driving. Edmunds also offers expert ratings, road test and performance data, long-term road tests, first-drive reviews, video reviews and more.
Our Review Process
This review was written by a member of Edmunds' editorial team of expert car reviewers. Our team drives every car you can buy. We put the vehicles through rigorous testing, evaluating how they drive and comparing them in detail to their competitors.
We're also regular people like you, so we pay attention to all the different ways people use their cars every day. We want to know if there's enough room for our families and our weekend gear and whether or not our favorite drink fits in the cupholder. Our editors want to help you make the best decision on a car that fits your life.
What's a good price for a New 2018 Kia Soul?
2018 Kia Soul ! 4dr Wagon (1.6L 4cyl Turbo 7AM)
The 2018 Kia Soul ! 4dr Wagon (1.6L 4cyl Turbo 7AM) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $23,850. The average price paid for a new 2018 Kia Soul ! 4dr Wagon (1.6L 4cyl Turbo 7AM) is trending $5,034 below the manufacturer’s MSRP.
Edmunds members save an average of $5,034 by getting upfront special offers. The estimated special offer price in your area is$18,816.
The average savings for the 2018 Kia Soul ! 4dr Wagon (1.6L 4cyl Turbo 7AM) is21.1% below the MSRP.Available Inventory:
We are showing 5 2018 Kia Soul ! 4dr Wagon (1.6L 4cyl Turbo 7AM) vehicle(s) available in the in the Ashburnarea.
2018 Kia Soul + 4dr Wagon (2.0L 4cyl 6A)
The 2018 Kia Soul + 4dr Wagon (2.0L 4cyl 6A) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $21,470. The average price paid for a new 2018 Kia Soul + 4dr Wagon (2.0L 4cyl 6A) is trending $5,516 below the manufacturer’s MSRP.
Edmunds members save an average of $5,516 by getting upfront special offers. The estimated special offer price in your area is$15,954.
The average savings for the 2018 Kia Soul + 4dr Wagon (2.0L 4cyl 6A) is25.7% below the MSRP.Available Inventory:
We are showing 17 2018 Kia Soul + 4dr Wagon (2.0L 4cyl 6A) vehicle(s) available in the in the Ashburnarea.
2018 Kia Soul 4dr Wagon (1.6L 4cyl 6A)
The 2018 Kia Soul 4dr Wagon (1.6L 4cyl 6A) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $18,820. The average price paid for a new 2018 Kia Soul 4dr Wagon (1.6L 4cyl 6A) is trending $4,668 below the manufacturer’s MSRP.
Edmunds members save an average of $4,668 by getting upfront special offers. The estimated special offer price in your area is$14,152.
The average savings for the 2018 Kia Soul 4dr Wagon (1.6L 4cyl 6A) is24.8% below the MSRP.Available Inventory:
We are showing 15 2018 Kia Soul 4dr Wagon (1.6L 4cyl 6A) vehicle(s) available in the in the Ashburnarea.
2018 Kia Soul 4dr Wagon (1.6L 4cyl 6M)
The 2018 Kia Soul 4dr Wagon (1.6L 4cyl 6M) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $17,270. The average price paid for a new 2018 Kia Soul 4dr Wagon (1.6L 4cyl 6M) is trending $2,505 below the manufacturer’s MSRP.
Edmunds members save an average of $2,505 by getting upfront special offers. The estimated special offer price in your area is$14,765.
The average savings for the 2018 Kia Soul 4dr Wagon (1.6L 4cyl 6M) is14.5% below the MSRP.Available Inventory:
We are showing 1 2018 Kia Soul 4dr Wagon (1.6L 4cyl 6M) vehicle(s) available in the in the Ashburnarea.
Which 2018 Kia Souls are available in my area?
Shop Edmunds' car, SUV, and truck listings of over 6 million vehicles to find a cheap new, used, or certified pre-owned (CPO) 2018 Kia Soul for sale near. There are currently 104 new 2018 Souls listed for sale in your area, with list prices as low as $17,270 and mileage as low as 0 miles. Simply research the type of car you're interested in and then select a car from our massive database to find cheap vehicles for sale near you. Once you have identified a used vehicle you're interested in, check the Carfax and Autocheck vehicle history reports, read dealer reviews, and find out what other owners paid for the 2018 Kia Soul. Then select Edmunds special offers, perks, deals, and incentives to contact the dealer of your choice and save up to $6,644 on a used or CPO 2018 Soul available from a dealership near you.
Can't find a new 2018 Kia Souls you want in your area? Consider a broader search.
Find a new Kia Soul for sale - 9 great deals out of 23 listings starting at $12,491.
Find a new Kia for sale - 11 great deals out of 15 listings starting at $22,090.
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Why trust Edmunds?
Edmunds has deep data on over 6 million new, used, and certified pre-owned vehicles, including rich, trim-level features and specs information like: MSRP, average price paid, warranty information (basic, drivetrain, and maintenance), features (upholstery, bluetooth, navigation, heated seating, cooled seating, cruise control, parking assistance, keyless ignition, satellite radio, folding rears seats ,run flat tires, wheel type, tire size, wheel tire, sunroof, etc.), vehicle specifications (engine cylinder count, drivetrain, engine power, engine torque, engine displacement, transmission), fuel economy (city, highway, combined, fuel capacity, range), vehicle dimensions (length, width, seating capacity, cargo space), car safety, true cost to own. Edmunds also provides tools to allow shopper to compare vehicles to similar models of their choosing by warranty, interior features, exterior features, specifications, fuel economy, vehicle dimensions, consumer rating, edmunds rating, and color.
Should I lease or buy a 2018 Kia Soul?
Is it better to lease or buy a car? Ask most people and they'll probably tell you that car buying is the way to go. And from a financial perspective, it's true, provided you're willing to make higher monthly payments, pay off the loan in full and keep the car for a few years. Leasing, on the other hand, can be a less expensive option on a month-to-month basis. It's also good if you're someone who likes to drive a new car every three years or so.