This car is a great value for the money. When Kia introduced this car, they seemed to be marketing it toward the younger crowd, but most of them I see on the road are driven by more mature folks. The reasons are simple: ease of entry, upright driving position, good headroom, comfortable seats, lots of standard features (even in the base model,) decent acceleration, decent gas mileage, decent cargo area, the ability to carry a large cargo load with the rear seats folded, the ability to install a roof rack, and the handy, large tailgate. Sure, it's an a no-nonsense econobox, and it certainly isn't flashy, but if it's an economical, comfortable, practical car, (that's fun to drive,) with a good warranty, that you're looking for, this may be your ticket.