This is a great car, period. Is it a great value? Compared to a similarly equipped 3 series, absolutely. I was ready to "pull the trigger" on a $56K 3 series but couldn't justify its value, especially with that pathetic plastic screen sticking up out of the top of the dash board, really? CUE, like your first smart phone or new computer operating system, needs understanding. However, it's appalling to see Consumer Reports slam ATS's rating because of CUE--shame on them. The ATS is fun to drive, the sound system is outstanding, cabin noise is non-existent and it handles like a dream--better than a 3 series. A small trunk, tight rear seat and stiff ride are justified minor complaints.
I've had this car for a few weeks. And it's everything I was hoping it would be, and more. I've been reading for the past 30 years in Car & Driver and Motor Trend about how great the driving experience of the BMW 3-Series was. During all of that time I was hoping like crazy that either Cadillac or Lincoln would develop and produce a direct competitor to the German entry level sport sedans. Lincoln hasn't yet, Cadillac finally did. Kudos to GM for not dropping the development of this model during their bankruptcy. The ATS's handling and steering feedback is just amazing. The ride is what you SHOULD expect from a compact sport sedan. Hey, it's not your Grandpa's land yacht!!!
I have owned two M3s and an S4 among other cars. But after test-driving the 3.6 ATS and comparing prices, the Caddy ATS won hands down for me. For handling, ride comfort, and braking, ATS beats the others. Yeah, M3 is quicker by .7 sec to 60 ... not a big deal unless you take your ride to the track every weekend. Mileage: 19mpg city, 29 highway(!), 24 combined so no complaints there especially as compared to M3. This car is a pleasure to drive with its great handling, and it feels good to have finally cut the cord to those overpriced Germans. CUE is not perfect but is far from a deal-breaker. Overall: this car is a winner and I have NO regrets with this purchase.
Having owned several BMW's, I thought I'd never own any other brand(especially a Cadillac). When my last BMW's lease was up in Dec 2012, I looked at both the 535 and 335.... lease prices were insane! Additionally, I had a hard time telling the 3 from the 5 series, and interiors were blah! After reading several reviews of the ATS, I decided that a test drive wouldn't hurt, my expectations not being high, I was pleasantly surprised, and, frankly, somewhat stunned how well the ATS drove! After several more test drives(2.0T AWD vs. 3.6 AWD) I now an ATS in my garage!