Service With A Smile - 2008 BMW 1 Series Long Term Road Test

2008 BMW 1 Series Long Term Road Test

2008 BMW 135i: Service With A Smile

December 23, 2008


BMW's ain't cheap. Our 2008 BMW 135i carries a base price of $34,900 and an as-equipped MSRP of $37,145. And it's a quality car with a spectacular drivetrain that anybody would be proud to own. Still, for more than thirty-seven grand, I'm amazed it is without heated front seats, a navigation system, satellite radio, real leather upholstory or Bluetooth.

Well, today I got a little taste of what you do get for the price; killer service.

When I fired up the car this morning I noticed it was due for a service (several hundred miles overdue actually), but I had some business in Orange County 60 miles away so it would have to wait. I returned to Santa Monica about noon. A bit late to bring the car to the dealer. Usually they want you there first thing in the morning. I went anyway. I drove right into the service department of Santa Monica BMW. No appointment.

Incredibly they accepted the car with a smile, asked me if I needed a ride and promised it would be ready by the end of the day. These people were exceptionally polite, you know, like they should be, and they didn't try to sell me any extra services, just an oil change and a microfilter as BMW demands.

And don't think we got the gold treatment because we're Edmunds. I hid that from Marc Pizzuto, our service consultant. Unless he did some detective work when I wasn't looking, he thinks it's my personal car.

Wait, then it got better. At 3 pm the phone rang. The car was ready. No charge.

Considering this was the first time the car has needed service, or any repair for that matter (impressive after 15,000 miles), and it was as painless a procedure as possible, I'd say I have found a reason to buy a BMW over some other brands.


Scott Oldham, Inside Line Editor in Chief @ 14,998 miles

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