Aside from the fact that the car looks basically the same as it has for many years now, I bought it anyway. It's extremely comfortable and I was impressed in the test drive at the power and the responsiveness. HOWEVER, they didn't tell me that the car loves to be in the shop! As I write this it is back at the dealership for the 5th time trying to get the kinks worked out. I don't know if the car is worth the $100k + price tag or not at this point because I haven't been able to drive it long enough without something going wrong!
The seating (comfort), the handling and interior styling.
Firstly, any car that takes several books just to learn how to operate is way too much! I wish I had looked at the owner's manuals. Get the bugs out before you deliver to the showroom. Finally, do something with the outside shape...I know it's your trademark but it's time for a change!