Thanks For Not Listening - 2010 Hyundai Sonata Long-Term Road Test

2010 Hyundai Sonata Long-Term Road Test

2010 Hyundai Sonata: Thanks For Not Listening

February 15, 2011


The focus group; the bane of good taste and style everywhere.

Car companies use/abuse them with every little step. Rather than entrusting their designers, professionals who were hired because of their background, education and proven ability to put the correct style into play no matter what the situation, car companies second guess their own employees by bringing in, and averaging the opinions of the unwashed masses.

Do a lot of cars look the same to you? What about headlights - when they're off, can you tell them apart from 50 yards? What about tail lights? There's a reason for that. Car companies are listening to the wrong people.

The Hyundai Sonata does not look like an Accord, or a Camry or a Malibu. You will never lose it in a parking lot. And when so many other manufacturers are styling out style to make for happier focus groups, Hyundai went grabbed a second helping of it and piled it on the Sonata.

You might hate it. You might like it, but I bet you're not indifferent to it. And that was the point. Strong, considered style provokes an opinion. The Sonata looks like nothing else in its class - and not much else on the road for that matter. And for that, I say thank you to Hyundai. Thank you for not listening to focus groups.

Kurt Niebuhr, Photo Editor @ 13,950 miles.

Leave a Comment

Past Long-Term Road Tests