Toyota Matrix Dropped From Lineup for 2014 |

Toyota Matrix Dropped From Lineup for 2014

Just the Facts:
  • The Toyota Matrix has been dropped from Toyota's 2014 lineup due to poor sales.
  • A Toyota executive told Edmunds that the car suffered from an identity problem.
  • Toyota is studying the possibility of adding a five-door hatchback to the Corolla lineup, however.

MINNEAPOLIS, Minnesota — Toyota has quietly dropped the Toyota Matrix from its 2014 lineup, blaming poor sales.

The 2013 model was the final year for the car, which a Toyota vice president said suffered from an identity problem. Shoppers didn't know if the car was a wagon or a five-door hatchback, and in some cases didn't know the Matrix existed.

"It was an issue of asset allocation," Paul Holdridge, Toyota Motor Sales U.S.A. vice president of sales, told Edmunds. "The Matrix was something we looked at and said, we cannot fund it from a competitive set. Number two, we cannot advertise it and promote it. Number three, we don't build enough of them because our production was tied up in Corolla" so the decision was made to discontinue the vehicle.

Asked how Toyota described the car, he said: "It was really a Corolla wagon." He was interviewed at a Corolla event here.

The Matrix and the previous-generation Corolla shared a front-drive vehicle platform. The Corolla was redesigned for the 2014 model year. But when it came time to decide on the Matrix's future, the evidence clearly showed that U.S. buyers did not want the car.

Toyota sold about 291,000 Corolla and Matrix cars combined in 2012. However, the Matrix accounted for around 4,300 sales, a Toyota source said.

This year Toyota is aiming to sell 300,000 Corollas here and 330,000 in 2014.

Holdridge said sometimes customers would enter a Toyota showroom and realize that a Corolla was too small for their needs.

"The salesman would suggest the Matrix" and the customer's response would be," 'Oh, really. I didn't even know you made it.' And that was part of our problem," Holdridge said.

While the addition of a Corolla wagon has been ruled out, a five-door hatchback is being studied. Hyundai added a five-door hatchback when it expanded the Elantra line last year.

"We are watching the competitors very closely on that," Holdridge said. "We will (not) be first to the market obviously, and we might now even be second. But we will watch that market and see where it goes."

Edmunds says: Consumers may still be able to find a 2013 Toyota Matrix on dealer lots, if they are really set on getting their hands on one.


  • 85se 85se Posts:

    That's too bad. They are very popular here in my part of Canada.

  • the Matrix is way more versatile than the Corolla. I have loaded clothes-dryers and washers in the cargo area several times. It comes with the 160Hp Camry engine, and I have hauled 4 people with no drain on performance. The car does not corner with relaxed steering but is a stiff ride with no sway. I am not sure if engine (2.4L) repairs will be easy since it is a tight fit under the hood. Easy car to park. Not too big, not too small like a Yaris. Safe too if you consider that the 4-door has a vertical beam between the front and back seats in the event of side collision. Five-bolt wheels are same as Camry and Altima plus some others. Corolla only has four bolts I believe. Not worried that it is discontinued because the parts will still be available I hope.

Leave a Comment

New Car Reviews and Road Tests


Get Pre-Approved for a Car Loan


Get Pre-Approved for a Loan

Credit Problems?
We can help you get Financing!

Have a question? We're here to help!
Chat online with us
Email us at
*Available daily 8AM-5PM Pacific
Call us at 855-782-4711
Text us at ED411