Scion Stuck In Holding Pattern


  • Scion Logo Picture

    Scion Logo Picture

    A couple of new Scion products are on the drawing board, but major redesigned and replacement models are at least three years away. | October 10, 2013

Just the Facts:
  • Scion's redesigned and replacement models are at least three years away, possibility arriving for the 2017 model year, Edmunds has learned.
  • "We are going to be selling basically the same vehicles for the next couple of years," said Paul Holdrige, vice president of sales for the Toyota Divison.
  • Holdrige said at least two new vehicles are on the drawing board for the Scion brand.

MINNEAPOLIS, Minnesota — Scion enthusiasts hoping to buy something new and completely different from the brand in the near future likely will be disappointed. Scion's redesigned and replacement models are at least three years away, possibility arriving for the 2017 model year.

With the exception of the sporty, low-volume FR-S and the slow-selling iQ, "we are basically selling the same vehicles that we were selling four years ago, and we are going to be selling basically the same vehicles for the next couple of years," Toyota's Paul Holdrige told Edmunds.

Holdrige, who is vice president of sales for the Toyota Division, Toyota Motor Sales, USA, Inc., said the recession and damage caused by the 2011 tsunami in Japan were two of several factors that prompted Toyota to delay new products for the Scion brand.

Over the next three years, vehicle changes are expected to be limited to minor styling and trim variations. The Scion model line also consists of the xB and xD, both five-door hatchbacks, and the tC coupe.

"It has been a very difficult four- or five-year span in the auto industry and you've got to place your financial assets where you are going to get your best return," he said. "Decisions were made that it wasn't going to be Scion, so that is where we are."

Holdrige said at least two new vehicles are on the drawing board for the Scion brand.

"We are looking at a three-year window on a couple of products that we hope come to fruition," he said during an interview at a Toyota event.

Separately, Holdrige said the automaker is trying to determine whether an FR-S convertible will be added to the Scion lineup. Toyota unveiled the FT-86 convertible concept earlier this year at the 2013 Geneva Auto Show. The concept is based on the Scion FR-S coupe.

"We showed that concept vehicle at the dealer show in Atlanta," Holdrige said. "It is not yet approved. We are still in discussions. There are a lot of different analytics we are looking at to determine whether or not we bring that to the market."

Edmunds says: Can Scion afford to be in a holding pattern?

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