Marchionne's Custom 2011 Dodge Challenger SRT8 392 To Cross Auction Block
- Chrysler CEO Sergio Marchionne's customized 2011 Dodge Challenger SRT8 392 will cross the auction block at the Barrett-Jackson event in Palm Beach, Florida, in April.
- Proceeds will benefit United Way for Southeastern Michigan.
- The car has been customized with "Dark Charcoal" racing stripes and "smoked" tail lamps to give it a sinister feel.
AUBURN HILLS, Michigan — Chrysler CEO Sergio Marchionne's customized 2011 Dodge Challenger SRT8 392 will cross the auction block at the Barrett-Jackson event in Palm Beach, Florida, April 4-6.
The proceeds from the sale will benefit United Way for Southeastern Michigan, one of Marchionne's pet causes.
Chrysler said the auction package includes the car and Mopar's latest 540-horsepower Hemi V8 crate engine.
Marchionne's Challenger aims for a "sinister" look. It gets a Pitch Black paint job and features a set of custom mixed "Dark Charcoal" racing stripes that were hand laid by the designers in the SRT brand design studio and applied by the master painters from the Chrysler Group's Product Design Office, according to a statement from Chrysler. The SRT designers wanted a sinister look from every angle, so the taillamps have been "smoked" and the iconic 392 Hemi fender badges have been re-created in gloss and satin black finishes.
Marchionne, one of the most well-known auto executives in the world, also signed his autograph to the hot rod.
The car rides low thanks to a Mopar-adjustable coil-over suspension kit. It also features a Mopar exhaust system. The factory forged 20-inch wheels are finished in matte black to round out the package.
The interior has custom-trimmed black leather seats embroidered with SRT and 392 logos.
Marchionne serves as campaign chair for the United Way of Southeastern Michigan campaign.
Edmunds says: A hot car for a hot cause.