2015 Chrysler 200 Inspires New Face of Chrysler


  • 2015 Chrysler 200 Picture

    2015 Chrysler 200 Picture

    For Chrysler's new face, the automaker has integrated the headlamps and the grille, creating one unified design as seen here on the new 2015 Chrysler 200. | April 04, 2014

Just the Facts:
  • The stylish split grille and headlight-design treatment that debuted on the redesigned 2015 Chrysler 200 is the new face of Chrysler, a styling theme that will appear on Chrysler's other models, Edmunds has learned.
  • Some of the Chrysler 200's front-end styling cues will be adopted possibly as soon as the 2015 model year on the Chrysler 300 and Town & County.
  • In a dramatic shift, Chrysler and Dodge will no longer share styling or models.

LOUISVILLE — The stylish split grille and headlight-design treatment that debuted on the redesigned 2015 Chrysler 200 is the new face of Chrysler, a styling theme that soon will appear on the Chrysler brand's other models, Edmunds has learned.

Specifically, some of the Chrysler 200's front-end styling cues will be adopted possibly as early as the 2015 model year on the brand's Chrysler 300 sedan and Town & County minivan.

"You will begin to see some of that (styling) probably before the end of the year," said Mark Hall, chief designer for the Chrysler 200 in a recent interview at a 2015 Chrysler 200 press event. "I think going forward, probably next year, you will see something that resembles what we are doing here on the 200."

He did not provide further details.

Past Chrysler models feature an elongated grille that is separated from the headlamps. For Chrysler's new face, Hill said: "We have integrated the graphics so that the headlamps actually join the grille, becoming one unified graphic."

The redesigned Chrysler badge located in the center of the grille puts a greater emphasis on the wing, which is more defined.

Chrysler is at the beginning of a long-term plan to further separate the Chrysler and Dodge brands, specifically with a distinctive design strategy for each brand and distinctive models that will not be shared by each brand, industry sources say.  

While Chrysler has been marketed as a premium brand for years, and Dodge as sporty, the Chrysler brand has not reached the sales targets executives want. The reason: The two brands have shared models and exterior styling that has included fenders, door panels, even roof and window glass, giving little reason for potential buyers to believe Chryslers are more premium than Dodges. Nearly all of the automaker's dealers sell Chryslers and Dodges in one showroom and some models look like clones of the other brand.

For example, the major exterior styling differentiator between the Chrysler Town & Country and Dodge Grand Caravan minivans is the front-end styling. Essentially, all of the body panels are shared. In the future, only one brand is expected to market a minivan and the other will offer a seven-passenger crossover.

The automaker's redesigned minivan is expected to debut in about 18 months, industry sources say. However, the automaker has not said which brand gets which model.

Edmunds says: Car shoppers who like the look of the 2015 Chrysler 200 may soon see the same styling roll out to other models.

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