2014 Toyota Highlander: Shopping With Price Promisesm
April 2, 2014
The long-term 2014 Toyota Highlander joined our fleet recently and also made some Edmunds history. It was the first vehicle we purchased with Edmunds Price Promisesm. Here's how it went down.
I was instructed to buy a 2014 Highlander Limited with the Driver Technology package and preferably a dark interior color. I searched the local inventory and started to notice a pattern.
Most of the Highlanders in the Limited trim didn't come with the Driver Technology package (automatic headlights, dynamic radar cruise control, lane departure alert and pre-collision system). Those that did came bundled with stuff we didn't want, like a rear seat Blu-ray disc entertainment package.
We decided to step up to the Limited with Platinum package (it's more of a trim level than a package, but that's what Toyota calls it). It costs $2,490 more than the Limited but included the Driver Technology package and added a panoramic moonroof and heated steering wheel. Not a bad deal.
I found three or four comparable vehicles that fit the bill and clicked the button to get a Price Promisesm quote. It didn't take long to find the clear winner. AutoNation Toyota in Irvine was offering the car for $39,704. This was $3,723 below the manufacturer's suggested retail price and $3,000 better than the other Price Promisesm offers I received. For reference, Edmunds TMV was $42,309 and the invoice was $39,608. We bought the Highlander for $100 over invoice without any negotiation.
We called up the sales department at AutoNation Toyota to verify that the Highlander was in stock and soon after we had an out-the-door price. It was that easy.
Irvine is about 56 miles from the Edmunds office, so we didn't ask the dealership to deliver the Highlander to us. We were fully prepared to make the cross-county drive, but Vanara Phuong, our Internet salesperson, offered to deliver the Highlander to our Santa Monica office. In fact, he and a colleague did so on their day off.
This was a smooth buying experience, overall. If you tend to stress out over the negotiation process or simply want to save some time, check out shopping with Price Promisesm. We think it's the way to go.
Ronald Montoya, Consumer Advice Editor @ 309 miles