A Splash of Color - 2011 Kia Optima Turbo Long-Term Road Test

2011 Kia Optima Long-Term Road Test

2011 Kia Optima Turbo: A Splash of Color

June 01, 2011


As I drove home a few nights ago stuck on the 10, I began to watch traffic sailing by in the opposite direction. I said to myself, "Self, there is a complete lack of color on that freeway. Black, silver, grey, white, black, silver, grey, white." Eventually, a rare '99 Jetta in Cosmic Green broke up the greyscale monotony like Reese Witherspoon in Pleasantville.

Then last night, I began to notice a similar scenario -- only this time, I was the splash of color. Our Kia Optima Turbo not only breaks up the usual midsize car monotony with its slick styling, but our particular car's Corsa Blue paint (special to the SX trim) takes it that extra mile.

Frankly, I think it's a shame that color has almost completely disappeared from our roads. Car colors certainly change with the fashion of the times, and silvers, blacks, greys and whites are just fashionable at the moment. People could tire of them, just as they did of the purples and teals of the early '90s. But I also think that people pick today's non-colors because they percieve actual colors as being unsellable in five to six years. Perhaps there's some truth to that since I struggled to sell an Acura TSX in a similar shade as our Optima.

But I say, live for today. Buy that colorful car. Go Plum Crazy, get some Blue Candy or Spice Orange. Maybe even take a trip to Ipanema Blue. Be different, be colorful. Lets bring back the Imola Reds of this world, and banish the notion of five available shades of black.

James Riswick, Automotive Editor @ 6,200 miles

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