2011 Kia Optima SX Turbo: The Ultimate Male Fantasy
January 18, 2012
When you dream about the Kia Optima at night, does it look like this in your head? For its new Super Bowl ad, Kia will be playing up the male fantasy angle. The Optima sedan will race around a track while rock band Motley Crue provide the soundtrack with their song "Kickstart My Heart." Mixed martial arts fighter Chuck Liddell will make an appearance somehow and Victoria's Secret model Adriana Lima is the flag girl.
"As we're dreaming at night, our true desires come out," Michael Sprague, Kia Motors America head of marketing and communications was quoted as saying in USA Today.
I dunno. Maybe it's because I'm a girl, but none of the above comes to mind when I get behind the wheel of our 2011 Kia Optima SX Turbo. Has Kia hit the mark with you guys? Or is it just all too surreal?
The ad will start airing in movie theaters on February 3rd and run during game day on the 5th.
Caroline Pardilla, Deputy Managing Editor