2010 Chevrolet Camaro SS: New Sales Tactic
September 22, 2010
Sadly, our 2010 Chevrolet Camaro, with 22,000 miles, must be nudged out of the long-term fleet so we can add some new vehicles for testing. As a first step, I looked at the Edmunds True Market Value price for the Chevy, which turned out to be $32,442. This seemed like a very high price considering the sticker price was just over $35,425. Still, a quick search through Autotrader showed that there were plenty of Camaros out there at sky-high prices (although with fewer miles).
I decided to test the market by listing the Camaro on Craigslist and in the free classifieds on eBaymotors for $31,900. Four hours later I got a call from a young-sounding guy named Louis who kept demanding, "What's your lowest price?" I told him the ad just went up so I wasn't going to negotiate over the phone. He replied, "That's cool -- but what's your lowest price?"
While I was shooting pictures of the Camaro it occurred to me that I could do a short walk around of the car and post it on Youtube. I showed the video to a colleague and he commented, "That's worth a thousand pictures." Of course, it is a thousand pictures -- but I know what he means. The video now has a number of views so I'm hoping that other potential buyers have watched it. I'll keep you posted on the sales process and the final price we get for the Camaro.