Edmunds.com's Best Retained Value® Awards are part of our continuing efforts to highlight vehicle value for consumers. The awards recognize the brands and models that have the highest projected private party residual value five years after their launch, expressed as a percentage of their average True Market Value® (TMV®). We assume 15,000 miles driven per year.
For 2015, Toyota won in the non-luxury division with a projected 52.4 percent residual value after five years, and Acura won the luxury crown with a projected five-year residual value of 46.9 percent. In addition to these brand-level awards, Edmunds.com issued model-level awards in 24 separate segments.
A reliable assessment of a vehicle's resale value can be a critical piece of information for car buyers. Smart car shoppers will choose vehicles with high retained value so they can maximize their worth at trade-in or sale. And for consumers who lease, selecting cars with strong resale value is just as important: Resale value is a key factor in determining the monthly lease payment. Click here to read more about the methodology for selecting the 2015 Best Retained Value® Award winners.
Each brand with both (i) more than 100,000 unit sales in 2014, and (ii) models offered within at least four vehicle-type categories was eligible for this year's brand-level Best Retained Value® Awards. Each model year 2015 vehicle that both (i) was launched by the end of 2014, and (ii) had unit sales in February 2015 that were at least 25 percent of the average unit sales for the models in its segment was eligible for this year's model-level Best Retained Value® Awards. Edmunds determined each model's category for the 2015 awards based on (i) its body type segment; (ii) for certain categories, the size of the model within its body type segment; and (iii) for certain categories, the model's price and/or its competitive segment.