When the 2011 Kia Optima EX wearing Spicy Red paint arrived at our offices, it happened to park next to our long-term 2011 Hyundai Sonata GLS coated in a suspiciously similar Venetian Red paint. This similarity was no coincidence since the cars in question are, in ways far more significant than their exterior color, essentially the same.
They share a 2.4-liter four-cylinder engine, six-speed automatic transmission, electric-assist power steering hardware, a 110-inch wheelbase and four-wheel disc brakes with ABS, EBD and other assorted TLAs (three-letter acronyms). What's more, they look an awful lot alike. But there are differences — some small, some significant.
Our quest is to find out if those differences actually matter. The devil, as they say, is in the details. Here are a few: The location of final assembly for each is different, as are North American parts content, interior trimmings, wheel/tire fitment and, of course, price. Perhaps more significant are the subtle but effective changes made to give each car its identity — a suspension tweak here or an additional feature there. It's these changes that either bond a customer with a car or break the deal altogether.
We knew from the first time we selected Reverse in the 2011 Kia Optima and discovered a back-up camera that it had a number of features our beloved Hyundai Sonata GLS did not. And when we started tabulating features we realized precisely how much better equipped the new Kia is than the Hyundai.
Base Versus Midlevel Models
The Optima EX loaner we received is a mid-tier model (starting at $23,190) and our Sonata GLS is a base model (starting at $20,915). So before beginning this Korean confrontation, we knew it wouldn't be a strictly a SaGwa-to-SaGwa comparison. Even accounting for our Sonata's $2,585 in options, the GLS's $23,500 as-tested price proved $4,070 lower than the Optima EX's $27,570 as-tested price (including $4,380 in options) — a substantial difference, which we couldn't ignore.
Still, we had to admit to liking Kia's approach: Using Hyundai's strategy of offering a lot of car for little money against a Hyundai is, after all, poetic.
Will the 2011 Kia Optima be the 2011 Hyundai Sonata's fiercest competitor? Perhaps the Sonata's lowball price will still outweigh the Optima's various features and the Hyundai would win yet another comparison test.
Same but Different
The 2011 Kia Optima is assembled in Hwasung, South Korea, and contains but 1 percent North American parts. The 2011 Hyundai Sonata is built in Montgomery, Alabama, and 41 percent of its parts originate in North America. They both feature optional satellite radio and navigation systems with real-time traffic, but Kia uses Sirius services, while Hyundai favors XM. Both satellite services are complimentary for the first 90 days of ownership, and both sedans are optionally equipped with premium audio systems: Kia's from Infinity and Hyundai's from Dimension. The Infinity system is available in the Sonata Limited at a higher price point.
The Optima EX rides on standard 17-inch aluminum wheels shod with Nexen CP671 all-season tires (P215/55R17 front and rear) whereas the Sonata has P205/65R16 all-season Kumho Solus KH25 tires wrapped around optional 16-inch aluminum wheels, yet the tires' relative rolling circumferences are within fractions of an inch. Weight differed between our two test cars by only 165 pounds (3,407 Optima, 3,242 Sonata).
The Drag Strip
With the same six-speed automatic transmission and final-drive ratios, the two cars leave the starting line in a dead heat, but by 30 mph, the lighter Sonata begins to eke out a lead. At 60 mph, the Sonata is 0.6 second ahead (8.3 seconds vs. 8.9 seconds), and by the end of the quarter-mile, the Hyundai is a half-second quicker with a 2-mph advantage (16.2 seconds at 88.0 mph vs. 16.7 seconds at 85.7 mph). Have a look at the graph in the photo gallery showing the two cars' best acceleration runs to see the divergent curves, but there's no question the Optima is either encumbered by its additional weight or it's down on power.
Turns out, it's probably both. Despite sharing the same displacement, direct fuel-injection and 87-octane fuel requirement, our 2011 Kia Optima EX carries a California SULEV (super ultralow-emissions vehicle) rating. This regional engine knocks down the output slightly relative to the ULEV II-rated Sonata. With 198 horsepower and 184 pound-feet of torque, the Sonata offers a small bump in power over the Optima's 192 hp and 181 lb-ft.
Incidentally, we measured a very slight fuel efficiency advantage in the Sonata. Covering the same 1,000 miles or so, we recorded 23 mpg in the Sonata versus the Optima's 22 mpg. Contrary to our typical mixed-driving results, it was curious that neither one achieved its EPA "Combined" target (27 mpg Optima, 26 mpg Sonata).
The tables turned slightly in the Kia's favor when we stood on the brake pedals. The Optima required 121 feet to stop from 60 mph while the Sonata (with 5,600 more miles on its brake pads) ate up 127 feet — that's a foot better than when it was new.
The Wiggly Bits
Despite sharing the same electric-assisted power steering hardware and steering ratios, Kia tuned the boost/resistance of the Optima EX's steering system to offer more feel and heft, lending it far more substantial and intuitive responses. Compared to the excessively light/numb feedback in the Sonata, the Optima feels as if it has traditional hydraulic-assisted steering. There's also more rubber contacting the ground beneath the Optima EX so it came as little surprise when we recorded a higher level of grip — and confidence — for the Kia (0.82g on the skid pad to the Hyundai's 0.77g orbit). We observed similar results in our 600-foot slalom test, where the Optima managed a 62.1-mph best pass to the Sonata's 61.6-mph best.
The test driver noted that in a previous test of the very same Sonata — when its odometer read 1,113 miles — it slithered between the cones faster because it then exhibited an Optima-like ability to shun understeer with an aptitude to rotate in the slalom. The Sonata no longer dances, but plows through the slalom. Our driver suspected the Sonata's front tires' capacity to bite the pavement had degraded enough to alter this slalom-friendly aptitude.
Time out
At this point, the running results of this comparison are looking rather ambiguous. To get a better handle on these two midsizers' qualities and differences, we needed to spend some evaluation time driving in everyday conditions, poking buttons, measuring things and observing variations in presentation, quality and content — with scorecard in hand.
True, it's been a veritable five-month love fest with our long-term Sonata GLS. We appreciate its segment-leading styling, its relaxed and generously sized interior, its many useful features, plus its long-haul comfort and affordability. Then we drove the 2011 Kia Optima. It made us realize for the first time that the Sonata's ride qualities border on floaty and that the Sonata's light-colored cloth seating was neither all that supportive, nor resilient to the grime that comes with everyday use. And if we didn't have an aversion to the Sonata's steering before, we certainly do now that we know it can be tuned like the Optima's.
The Optima EX manages to possess a ride as compliant as the Sonata in addition to a sportier feel and a more confident demeanor. Its more supportive leather seating lends a sense of solidity and there's a sturdiness and poise when piloting the Optima down the freeway or on a twisting road that we never have observed in our Sonata. Some of this is owed to the steering and some to suspension, but we like it all together.
In contrast, the 2011 Hyundai Sonata feels as if its primary goal is to carry its passengers with as little sensation of traveling as possible — which is not a bad thing, just a different approach to tuning the chassis. Lexus has found success with this ideal. Then again, Mercedes-Benz has recently earned more acclaim sloughing off the old ways and offering a more connected, more engaging dynamic without sacrificing comfort, too.
Widening the Gap
Where the Optima really put its brother in a headlock, though, is with its overpowering list of features. What began as a trickle with a few editors noticing a couple Optima-unique conveniences, snowballed into a sizable avalanche of small-but-meaningful items.
We found 16 features which best demonstrate the $4,070 difference in as-tested prices. It began with little things: foglamps, leather-wrapped steering wheel and a little vent in the glovebox to cool its contents. Then we started noticing bigger things: 17-inch alloy wheels, an intelligent key with push-button ignition, dual-zone automatic climate control up front, and HVAC vents in the rear, heated and ventilated leather front seats (with two-position memory for the driver), heated leather rear seats, a heated steering wheel, and of course, the blacked-out two-pane "panoramic" sunroof. In all, the Optima outscored the Sonata by 83 points (as 20 percent of the test's total weight) on features alone.
We recognize that many — though not all — of the Optima EX's features that we chose to highlight are available in higher trim levels of the 2011 Hyundai Sonata. But in this case — because these are fundamentally the same car — we chose to score only features that are distinct to each vehicle. Consult the "Features" page for details, but the as-tested prices of the as-tested models are what we compare.
Furthermore, we purposely weight the Price category the same as Features (at 20 percent of the total) to balance what you get against what you pay for. The Sonata, as equipped, undercuts the Optima in price by 17 points.
Finally, we used our 28-item evaluation rubric to score everything from front/rear seat comfort and driving position to cupholders and infotainment systems. The results were, not surprisingly, very close. However, the Optima again held a narrow advantage.
Same Game, Different Winner
We often see comparison tests like this one produce point spreads in the five-to-10-point range. With a commanding 16.3-point margin of victory over the reigning champ, the Kia Optima EX beat the 2011 Hyundai Sonata GLS at its own game; proving that it is a truly a car worth your consideration — just like the 2011 Hyundai Sonata did when it was introduced.
Our clever scheme to compare the same car with different wrappers became a rather significant victory for one and a bit of a black eye for the other. It turns out there are enough differences in content, execution and dynamics to declare the Optima EX a completely different — and better — car than the Sonata GLS.
The manufacturers provided Edmunds these vehicles for the purposes of evaluation.
The first indication that the 2011 Kia Optima might have the upper hand in terms of features came the first time we backed it out of a parking stall. "Hey, a back-up camera. Our Sonata doesn't have that." And thus began the ever-growing list of items the Kia had that the Hyundai lacked. That list developed into a compilation which represents a death of a thousand cuts. OK, 16 points, but you get it.
Many of the features that are standard on this test's midlevel EX model (at $23,190) 2011 Kia Optima are not available on our base-model GLS ($20,915) 2011 Sonata. However, many, but not all of the 2011 Kia Optima EX's features can be found on the equipment roster for either/both the 2011 Hyundai Sonata SE (at $23,315) or top-tier 2011 Hyundai Sonata Limited (at $26,015).
We did not include features that both cars in this comparison test share as standard or optional equipment. Rather, we chose items that are distinct to one car or the other. Features the cars have in common include voice-activated DVD navigation systems with touchscreens and real-time traffic, satellite radio (it's curious that Kia subscribes to Sirius and Hyundai XM), iPod/aux/USB connections and premium audio systems, cruise control and other steering-wheel controls, and the ever-useful 60/40 split-fold rear seatbacks.
Below are the numerous little ways the Kia Optima outscored the Hyundai Sonata on our Features checklist.
Features
| |
2011 Hyundai Sonata GLS |
2011 Kia Optima EX |
| Alloy wheels |
O |
S |
| Auto up/down front windows |
N/A |
S |
| Cooled glovebox |
N/A |
S |
| Dual-zone automatic climate control |
N/A |
S |
| Foglamps |
N/A |
S |
| Heated rear seats |
N/A |
O |
| Heated steering wheel |
N/A |
O |
| Heated/ventilated front seats |
N/A |
O |
| Hill-start assist |
N/A |
S |
| Intelligent key (doors/ignition) |
N/A |
S |
| Leather seating |
N/A |
S |
| Leather-wrapped steering wheel |
N/A |
S |
| Panoramic sunroof |
N/A |
O |
| Rear-console HVAC vents |
N/A |
S |
| Rearview camera |
N/A |
O |
| Seat memory for driver seat |
N/A |
O |
Key:
S: Standard
O: Optional (and present)
O*: Optional (but absent)
N/A: Not Available
Alloy wheels: Standard 17-inch aluminum alloy wheels are included on the Optima EX, but 16-inch alloy wheels are optional on the Sonata GLS. If you want 17s on your Sonata, you have to step up to the Sonata Limited.
Auto up/down front windows: Standard on the 2011 Kia Optima EX; not available on the 2011 Hyundai Sonata GLS (but auto up/down is included on the driver's window only).
Cooled glovebox: This would not be particularly useful if the iPod connection was in the glovebox (but it is not). However, if you're transporting chocolate bars, you'll be happy to find this feature is standard on the 2011 Kia Optima EX; not available on any 2011 Hyundai Sonata.
Dual-zone automatic climate control: Standard on the 2011 Kia Optima EX; not available on the 2011 Hyundai Sonata GLS (but available on the Sonata SE 2.0T and Limited models).
Foglamps: Standard on the 2011 Kia Optima EX; not available on the 2011 Hyundai Sonata GLS (but standard on both the Sonata SE and Limited models).
Heated rear seats: Optional on the 2011 Kia Optima EX; not available on the 2011 Hyundai Sonata GLS (available on the Sonata Limited model).
Heated steering wheel: Optional on the 2011 Kia Optima EX; not available on any 2011 Hyundai Sonata.
Heated/ventilated front seats: Optional on the 2011 Kia Optima EX; not available on the 2011 Hyundai Sonata GLS. Heated (but not ventilated) front seats are available on the Sonata Limited model.
Hill-start assist: Automatically holds the vehicle in place (with the brakes) when on an incline; standard on the 2011 Kia Optima EX; not available on any 2011 Hyundai Sonata.
Intelligent key: From the linty depths of your pocket or purse, these intelligent keys communicate with the car to allow you to lock/unlock and even start the car without the uncomfortable excavation ritual; standard on the 2011 Kia Optima EX; not available on the 2011 Hyundai Sonata GLS (but standard on both the SE and Limited models).
Leather seating: Standard on the 2011 Kia Optima EX; not available on the 2011 Hyundai Sonata GLS (but standard on the Limited model).
Leather-wrapped steering wheel: Standard on the 2011 Kia Optima EX; not available on the 2011 Hyundai Sonata GLS (but available on both the Sonata SE and Limited models).
Panoramic sunroof: Although it's not quite as impressive as it sounds, the optional two-window sunroof (only the front portal opens) in the Optima EX also includes a blacked-out high-gloss B-pillar. Not available on any Sonata for now.
Rear-console HVAC vents: Vents for rear-seat passengers aren't critical equipment, but they are appreciated: standard on the 2011 Kia Optima EX; not available on the 2011 Hyundai Sonata GLS (but available on the Sonata Limited model).
Rearview camera: Optional on the 2011 Kia Optima EX; not available on the 2011 Hyundai Sonata GLS (optional on the Sonata Limited model).
Seat memory for driver seat: Optional on the 2011 Kia Optima EX; not available on any 2011 Hyundai Sonata.
Final Rankings
| |
Item Weight |
2011 Kia Optima EX |
2011 Hyundai Sonata GLS |
| Personal Rating |
2.5% |
100.0 |
50.0 |
| Recommended Rating |
2.5% |
100.0 |
50.0 |
| Evaluation Score |
20% |
73.8 |
70.0 |
| Feature Content |
20% |
87.5 |
4.2 |
| Performance |
15% |
91.0 |
95.5 |
| Fuel Consumption |
20% |
100.0 |
97.7 |
| Price |
20% |
82.7 |
100.0 |
| |
|
|
|
| Total Score |
100.0% |
87.5 |
71.2 |
| Final Ranking |
|
1 |
2 |
We tweaked the knobs on this comparison only slightly to de-emphasize the two vehicles' track performances (which were very close anyway) in favor of putting more weight behind Features and Price categories. And to ensure that features were offset by the price (of those features), we assigned an equal weight to both. Our 28-point evaluation scores were tabulated and given a significant 20 percent weight, as "how" these two rivals execute their complex packages is at least as important as "what" there is to evaluate. Finally, fuel consumption is on everybody's mind, so it, too, earns 20 percent weight.
Personal Rating (2.5%): Purely subjective; after the test, each participating editor was asked to rank the cars in order of preference based on which he or she would buy himself/herself if money were no object.
Recommended Rating (2.5%): After the test, each participating editor was asked to rank the two cars in order of preference based on which he or she thought would be best for the average consumer shopping in this segment.
28-Point Evaluation (20%): Each participating editor ranked the two cars based on a comprehensive 28-point evaluation. The evaluation covered everything from ride comfort, steering response and brake performance to cupholders and exterior design. Scoring was calculated on a point system, and the scores listed are averages based on all test participants' evaluations.
Feature Content (20%): For this category, the editors picked the top 16 features they thought would be most demonstrative in revealing all those little things that differentiate one vehicle from the other. For each car, the score was based on the number of actual features it had versus the total possible (16). Standard and optional equipment were taken into consideration. (This was weighted the same as Price to balance "what you get" against "how much you pay for it.")
Performance Testing (15%): Both cars were subjected to a comprehensive battery of instrumented tests, including 0-60 acceleration, quarter-mile runs and panic stops from 60 mph. Each was run through a 600-foot slalom course to test transitional handling and around a skid pad to determine ultimate grip. For all track tests, we record data with stability/traction control systems in both "on" and "off" conditions (or as "off" as they allow). The cars were awarded points based on how closely each came to the better-performing car's score in each category.
Fuel Consumption (20%): The numbers listed were the result of a simple percentage calculation based on the EPA's "combined" fuel economy estimates for the cars in the comparison test. The most efficient car scored 100 while the other car's score is a simple percentage calculation based on how closely it came to the better-performing car's score.
Price (20%): The numbers listed were the result of a simple percentage calculation based on the less expensive car in the comparison test. Using the "as-tested" prices of the actual evaluation vehicles, the less expensive car received a score of 100, with the other receiving a lesser score based on how much each one costs (weighted the same as Feature Content to balance "what you get" against "how much you pay for it").
