Hackomotive is a three-day competition between innovative teams who are on the path to create a significantly better car shopping experience. In an inspiring setting, with guidance from motivational speakers and industry experts, the participants will further develop their ideas into prototypes for products and services that could make a real difference for car shoppers. On the last afternoon, the teams will present their prototypes to the event’s judges in a "Shark Tank"-style format, competing for three cash prizes. At least one winning entrant will be eligible to have its idea accelerated by Edmunds.com. Hackomotive will take place on Tuesday, February 25th through Thursday, February 27th, 2014.