GM Mulls Off-Road Truck To Fight Toyota's 2015 Tacoma TRD Pro Series


  • 2015 Chevrolet Colorado Z71 Picture

    2015 Chevrolet Colorado Z71 Picture

    General Motors is considering a midsize pickup truck that has more off-road capability than the redesigned 2015 Chevrolet Colorado Z71. | February 12, 2014

Just the Facts:
  • General Motors is considering a midsize pickup that has more off-road capability than the redesigned 2015 Chevrolet Colorado Z71 and 2015 GMC Canyon All Terrain.
  • GM's off-road truck would target the 2015 Toyota Tacoma TRD Pro Series that debuted at the 2014 Chicago Auto Show.
  • GM told Edmunds that the pickup under review would have a higher ground clearance than the Colorado Z71 and GMC Canyon.

CHICAGO — General Motors is in the process of deciding whether to offer a midsize pickup that has more off-road capability than the redesigned 2015 Chevrolet Colorado Z71 and 2015 GMC Canyon All Terrain models.

The pickup truck is expected to be GM's response to the 2015 Toyota Tacoma TRD Pro Series trim level that debuted at the 2014 Chicago Auto Show.

The TRD Pro Series is intended for serious off-road use. The TRD packages announced in Chicago for the Toyota Tacoma, Tundra and 4Runner were engineered by Toyota Racing Development or TRD.

Jeff Luke, GM's executive chief engineer for full- and midsize trucks, told Edmunds that the pickup under review would have a higher ground clearance than the Colorado Z71 and GMC Canyon. Additionally, the truck would incorporate a modified suspension, wider track, bigger tires and wheels, and other equipment.

"We are looking to see if there is a market for a package like that and where it would fit branding-wise and nameplate-wise," Luke said during an interview at the Chicago auto show.

No timetable was given for a decision. The pickup would be aimed at enthusiasts who use their truck for rock climbing, desert runs and other demanding off-road adventures.

"There are a lot of people who like to go off-road on the weekend," said Tom Wilkinson, a Chevrolet spokesman. "It is still 'streetable' but it gives you more off-road capability."

The Tacoma TRD Pro pickup is raised 2 inches and features such equipment as Bilstein shocks with remote reservoirs, specially tuned front springs, a front skid plate, decreased spring rate to improve ride quality over harsh terrain, 16-inch black beadlock-style wheels and other equipment.

The Toyota models go on sale this fall.

Edmunds says: Car shoppers would probably agree that GM can't afford to ignore Toyota's aggressive effort to woo off-road enthusiasts with the TRD Pro Series models.

Comments

  • themandarin themandarin Posts:

    While GM is thinking about this, buyers can easily tap thousands of aftermarket products

  • It's all about bragging rights and who can do what better than who. It used to be that how manufactures introduced a line-up instead of building it then trying to tweak it into something else later. Look at Jeep Wranglers it has a rep for being the best at one thing Off-Roading and look a it's sales numbers and profit margins. As they said in Wayne's World 2 "If you build it they will come".

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