Future BMW Convenience Features May Help Consumers Find Best Coffee, Parking Deals


  • BMW Virtual Marketplace Picture

    BMW Virtual Marketplace Picture

    Your future BMW may anticipate your wants and needs — and help you search out the best deals. | January 24, 2014

Just the Facts:
  • BMW said it is working on upgrading the convenience features in its vehicles to help consumers find special coffee deals at filling stations, the best parking deals or even "real-time offers at a sports shop along the route."
  • The German automaker adds that the targeted marketing would only happen "if the driver wants" it.
  • BMW is working on offering timely and personalized services as part of its "virtual marketplace of the future."

MUNICH, GermanyBMW said it is working on upgrading the convenience features in its vehicles to help consumers find special coffee deals at filling stations, the best parking deals or even "real-time offers at a sports shop along the route."

The German automaker adds that the targeted marketing would only happen "if the driver wants" it.

BMW would offer timely and personalized services as part of its "virtual marketplace of the future." A big part of the effort is focused on "parking" and "couponing."

No word yet on when such services will roll out in production versions of its vehicles.

The effort is an extension of location-based services that are a part of smartphone and mobile Internet use.

"In our vision for a virtual marketplace of the future, the vehicle will provide customers with context-adaptive, preference-based and timely offers and information relative to their route," BMW said in a statement on Thursday.

Edmunds says: Car shoppers should expect to see this high level of connectivity and personalization show up on BMW vehicles in the not-too-distant future.

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