2020 Toyota Prius Prime MSRP and Invoice Price

TrimsMSRPInvoice PriceEdmunds Suggested
LE $29,123$27,820$24,331
XLE Most Popular$31,023$29,645$25,908
Limited $35,023$33,484$29,226
Prices shown are for the lowest-priced style of each trim with typically-equipped options.

What’s the MSRP for the 2020 Toyota Prius Prime?

Starting MSRP: $29,123
The Manufacturer’s Suggested Retail Price (MSRP) for the 2020 Toyota Prius Prime starts at $29,123 for the LE base-level trim with destination fee and popular options. Prices will increase as you add options or choose a trim with more features. MSRP stands for manufacturer’s suggested retail price. This is the price that Toyota sets and recommends that a Toyota dealership charge for its Prius Prime vehicles. MSRP is often cited in many advertisements and vehicle reviews.
The most popular trim of the 2020 Toyota Prius Prime is the XLE, which has an MSRP of $31,023 with destination fee and popular options. The highest-priced Limited trim has an MSRP of $35,023 with destination fee and popular options. Learn more

What’s the invoice price for the 2020 Toyota Prius Prime?

Starting Invoice Price: $27,820
The Edmunds Estimated Invoice Price for the 2020 Toyota Prius Prime is $27,820 for the LE base trim with destination fee and popular options.
The Edmunds Estimated Invoice Price for the 2020 Toyota Prius Prime is the price Edmunds determined the Toyota dealership paid Toyota for a 2020 Prius Prime vehicle. Some people focus on this price, but depending on the demand for a Prius Prime and other factors, actual Toyota dealer selling prices of this vehicle in your area may be higher or lower. For this reason Edmunds publishes the Edmunds Suggested Price for the 2020 Toyota Prius Prime based on recent transactions, which predicts the market price of 2020 Prius Prime vehicles, regardless of the invoice price.
The popular XLE trim has an invoice price of $29,645 with destination fee and popular options. And the highest-priced Limited trim has an invoice price of $33,484 with destination fee and popular options. Learn more

What does Edmunds suggest that I pay for the 2020 Toyota Prius Prime based on recent purchases in my area?

Starting Edmunds Suggested Price: $24,331
Based on Edmunds analysis of recent prices paid in your area, the Edmunds Suggested Price for the 2020 Toyota Prius Prime LE base trim is $24,331.
The Edmunds Suggested Price for a 2020 Toyota Prius Prime is based on recent transactions in your area. We remove any incentives that were applied, and then see if recent buyers still paid less than the Manufacturer’s Suggested Retail Price (MSRP). If recent buyers paid less than the MSRP, we apply the percent off of the MSRP to determine the market value. And then we subtract any current, generally-available cash rebates. The result is the Edmunds Suggested Price. The Edmunds Suggested Price can change at the beginning of each calendar month when manufacturers usually announce changes to their incentives.
The Edmunds Suggested Price for the popular XLE trim with destination fee and popular options is $25,908. And the Edmunds Suggested Price for the Limited trim with destination fee and popular options is $29,226. Edmunds Suggested Price is the Edmunds equivalent to the blue book value for a car. Learn more

What’s the process for getting the best price on a 2020 Toyota Prius Prime?

1. You’ll want to contact local and ask them for their best price for the 2020 Toyota Prius Prime trim that you want.
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2. Compare your dealer price quotes for the 2020 Toyota Prius Prime using Edmunds Price Checker™.
3. When choosing where to purchase your car, you may want to consider other factors like how you were treated by the dealership sales staff over the phone and via email, and the convenience/location of the dealership. Learn more

Where can I get local dealer price quotes on a 2020 Toyota Prius Prime?

Dealers often can’t show their lowest prices online.
Use to get their best price for a 2020 Toyota Prius Prime via email - save up to $5,115. Learn more

Am I getting a good deal on my 2020 Toyota Prius Prime with the price quote I have?

Edmunds Price Checker™ rates your dealer price quote for a 2020 Toyota Prius Prime as high, fair, good or great. Based on the Prius Prime VIN or MSRP price you enter, we can rate your price compared to recent prices paid in your area for the same and similar vehicles. Learn more
Are you getting a good deal? Check it before you buy.
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How to check a dealer price
Edmunds Price Checker™ rates the dealer price quote for a specific car you’re about to purchase.
  • Style: You must select a Make, Model and Year before we can populate the Style dropdown. Select the version of your next car that has the features you need.If you’re not sure, visit our 2020 Toyota Prius Prime features & specs comparison page.
  • Dealer price quote: Enter the price that a local dealer has quoted you for a specific vehicle including installed optional equipment, but excluding taxes and fees. Make sure the vehicle is both the Style you want, and has the installed optional equipment you want.
  • MSRP from quote: This is the Manufacturer’s Suggested Retail Price for the same vehicle as your dealer price quote. Enter the MSRP price including installed optional equipment, but excluding taxes and fees. If you have the VIN number for the vehicle, you can use our instead, and we’ll populate the MSRP for you.
  • Rate this dealer offer: Hit this button and our chart will populate with the range of prices that shoppers in your area have been paying for the same Style.

What is the out-the-door price for a 2020 Toyota Prius Prime with taxes and fees?

Starting Out-the-Door Price: $25,398
The out-the-door price for the 2020 Toyota Prius Prime LE trim with options is $25,398 - this is based on an Edmunds Suggested Price of $24,331 and $1,067 in taxes and fees. Keep in mind that this does not include any finance charges, which will increase your out-the-door price.
The out the door price for the popular XLE trim is $27,041 - $25,908 for the Edmunds Suggested Price, and $1,133 in taxes and fees. The highest-priced Limited trim has the out the door price of $30,497 - $29,226 for the Edmunds Suggested Price, and $1,271 in taxes and fees. Learn more

How can I calculate my monthly payment or lease payment for the 2020 Toyota Prius Prime?

Edmunds’ Monthly Loan Calculator and Monthly Lease Calculator let you calculate your monthly loan payment or lease payment with your own trade-in value and the APR provided by your lender. Learn more

How much does optional equipment cost for the 2020 Toyota Prius Prime?

Use Edmunds Build & Price to customize your 2020 Toyota Prius Prime. We have pricing for OEM factory-installed options, but not dealer-installed options.

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