2009 Audi S5: Pulling Its Weight in the Showrooms
July 28, 2009
There's a reason most companies don't bother with midsize coupes: they rarely sell particularly well. Sure they look good, handle well and have that certain air of adventure, but when it comes to forking over the money, most buyers get all practical and buy a sedan instead.
Not so with the Audi A5/S5 coupes. Through June, Audi has sold 3,785 A5/S5s versus 3,099 A6/S6 sedans. Not a huge margin, but a rare circumstance in the industry.
It highlights the importance of design when it comes to desirability. The A6 sedan just received a refresh, yet it's still relatively unremarkable. The A5 and S5, on the other hand, are two of the most eye-catching coupes on the road.
Makes you wonder if some other upcoming coupes will do the same. The Cadillac CTS comes to mind.
Ed Hellwig, Senior Editor, InsideLine @ 6,084 miles