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Jessica Caldwell

Head of Insights

Jessica Caldwell analyzes millions of vehicle transactions as well as user behavior on Edmunds to help shoppers make sense of the retail automotive landscape.

See Edmunds' testing procedures that power our industry-leading car reviews.

Car News

Consumers reentering the new and used vehicle market are being hit with a trifecta of higher prices, higher interest rates and lower incentive availability, making car shopping a much costlier endeavor than anticipated. Edmunds’ new consumer sentiment survey explores the widening gap between car shopper expectations and the new market realities.

By Jessica Caldwell

New Research from Edmunds: Affordability Concerns Among American Car Shoppers Aren’t Going Away Anytime Soon

Car News

Results from a 2024 EV sentiment survey conducted by Edmunds point to a stark contrast between what EV shoppers say they want from an electric vehicle and the reality of what is currently available for purchase in today’s market.

By Jessica Caldwell

Unplugged: Consumer Expectations of EVs Are Clashing With Market Realities

Car News

We wondered where all the affordable new cars went, and it turns out a shrinking pool of affordable new vehicles is forcing many consumers into the used vehicle market.

By Jessica Caldwell

Where Did All the Cheap Cars Go?

Car News

Results from a 2023 EV sentiment survey conducted by Edmunds explores motivators across male and female respondents surrounding EV car shopping and suggests some of the reasons why a gender gap in EVs exists.

By Jessica Caldwell

What’s Driving the Gender Gap in EVs?

Car News

Electric vehicles are changing the way consumers traditionally shop for cars. Here's how the shift in buying habits is affecting Ford, Hyundai and Kia.

By Jessica Caldwell

Four Major EV Trends to Watch in 2023

Car News

Edmunds experts give advice on whether now is the right time to sell or trade in your vehicle to maximize it's value.

By Jessica Caldwell

Is the Used Car Pricing Madness Over?

Car News

In 2016, the Tesla hype machine has been focused on the Model 3, Elon Musk (and, more recently, his relationship with Johnny Depp's ex), and Autopilot.

By Jessica Caldwell

X Marks a Different Spot