White Is Most Popular Car Color in the World


  • 2014 Fiat 500c GQ Edition Picture

    2014 Fiat 500c GQ Edition Picture

    White, as shown here on the 2014 Fiat 500c GQ Edition, is the most popular car color on the planet. | October 24, 2013

Just the Facts:
  • White is once again the most popular car color in the world, according to a new study from PPG Industries, but buyers may be in a more daring mood in 2014.
  • Silver and black tied for second in the 2013 study.
  • There is a growing movement toward red and blue, especially on sporty models.

TROY, Michigan — White is once again the most popular car color in the world, according to a new study from PPG Industries, but buyers may be in a more daring mood in 2014.

Silver and black tied for second in the 2013 study. These were followed by gray, red, natural hues, blue and green. The largest percentage of gold and beige vehicles is in the minivan segment. Luxury vehicles, 57 percent of which were gray in 2013, are most likely to feature effect finishes in black metallic and white pearl.

There is a growing movement toward red and blue, especially on sporty models.

"PPG's data has shown increases in the popularity of blue for certain regions and vehicle types, such as an increase in North America this year and more than double the popularity in sport models there between 2011 and 2013," the report said.

Even if a buyer decides on the white, there are more choices.

"Car manufacturers are seeking ways to create variations of white, silver, black and gray that are specific to their brands and that complement different vehicle types," the study said. "Distinct effects such as micas, glass flakes, fine bright aluminum and hue-shifting pigments help them achieve this."

Edmunds says: You're in the majority if you own a white vehicle.

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