2014 SRT Viper Production Cut
- Production of the slow-selling 2014 SRT Viper will be cut starting Monday, Chrysler confirmed for Edmunds on Friday.
- Chrysler dealers sold just 45 SRT Vipers in the U.S. in September and only 426 this year.
- Viper production will be cut "in order to align output with demand," wrote Jodi Tinson, a Chrysler spokeswoman, in response to an e-mailed query.
AUBURN HILLS, Michigan — Production of the slow-selling 2014 SRT Viper will be cut starting Monday, Chrysler confirmed for Edmunds on Friday.
Chrysler dealers sold just 45 SRT Vipers in the U.S. in September and only 426 this year, according to Chrysler's September 2013 sales report. Chrysler's September 4, 2013 production report says the automaker has built 1,030 SRT Vipers so far this year. The September production report is the most recent one posted on the Chrysler Group Web site. The automaker built 162 SRT Vipers in August.
At the rate Chrysler sold SRT Vipers in September, they have approximately a year's worth of unsold exotic cars.
The SRT Viper, which competes with the 2014 Chevrolet Corvette Stingray, is built at Chrysler's Conner Avenue Plant in Detroit. The plant only builds the SRT Viper.
"Chrysler Group will be reducing production at its Conner Avenue Plant in order to align output with demand, effective Oct. 7, 2013," wrote Jodi Tinson, a Chrysler spokeswoman, in response to an e-mailed query. "Once the plant reconfigures job assignments, impacted employees will be reassigned to area facilities."
The exact number of employees who will be reassigned was not spelled out.
Automotive News reported that Chrysler had been building an average of nine Vipers per day. The publication said under the revised production schedule, just six Vipers a day will be built.
The fifth-generation Viper includes the 2014 SRT Viper and SRT Viper GTS. New for 2014 is a 2014 SRT Viper TA or Time Attack special-edition package with a focus on road course handling.
Edmunds says: Chrysler has a real challenge on its hands in marketing the SRT Viper, especially in the face of the stiff competition from Corvette.