2024 Toyota Prius Prime Deals, Incentives & Rebates

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SE

SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)

Cash
(3 available)
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- $500 Loyalty Lender Offer - Expires 09/03/2025
- $500 Military Offer - Expires 09/03/2025
- $500 Student or College Grad Offer - Expires 09/03/2025
Loyalty Lender Offer
Available for: FinanceRequirements and Restrictions:
Eligible customers may receive special incentive offer by mail/email. Authorization code may be required. Transferable to other members of household (with proof of residency). Retailer will confirm eligibility.
Customer $ Offer
$500
Start
08/05/2025
End
09/03/2025
Military Offer
Available for: Finance, LeaseRequirements and Restrictions:
Active service personnel/veterans of the armed forces (Air Force, Army, Coast Guard, Marines, National Guard, Navy) and current reservists may receive special incentives on select vehicles. Proof of active service or discharge required. Not transferable to friends or family members (besides spouse).
Customer $ Offer
$500
Start
08/05/2025
End
09/03/2025
Student or College Grad Offer
Available for: Finance, LeaseRequirements and Restrictions:
Current students/recent graduates of accredited colleges, universities, and vocational/technical schools may receive special incentives on select vehicles. Proof of enrollment/graduation required. See retailer for complete eligibility requirements and acceptable documentation
Customer $ Offer
$500
Start
08/05/2025
End
09/03/2025
Lease
(1 available)
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- $4,500 Lease Bonus - Expires 09/03/2025
Lease Bonus
Available for: LeaseRequirements and Restrictions:
Lease customers may be eligible for cash incentive, based on credit approval. Not all customers will qualify. Must finance through TFS.
Leasing Bonus Cash
$4,500
Start
08/05/2025
End
09/03/2025
Financing
(1 available)
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- Special APR - Expires 09/03/2025
Special APR
Available for: FinanceRequirements and Restrictions:
Program eligibility based on credit approval. Not all customers will qualify. Offer requires financing with TFS.
4.99% APR financing for 36 months at $29.97 per month, per $1,000 financed. 4.99% APR financing for 48 months at $23.03 per month, per $1,000 financed. 4.99% APR financing for 60 months at $18.87 per month, per $1,000 financed. 5.99% APR financing for 72 months at $16.57 per month, per $1,000 financed.
Special APR Month term Start End
4.99% 36 08/05/2025 09/03/2025
4.99% 48 08/05/2025 09/03/2025
4.99% 60 08/05/2025 09/03/2025
5.99% 72 08/05/2025 09/03/2025
Other
(1 available)
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- $1,000 State Rebate - Expires 01/01/2026
State Rebate
Available for: Cash Purchase, Finance, LeaseRequirements and Restrictions:
Launched by the New York State Energy Research and Development Authority (NYSERDA), the Charge NY Drive Clean Rebate Program offers a point-of-sale rebate ranging from $500 up to $2,000 towards the purchase or lease of a qualifying new electric car at authorized participating new car dealerships. To qualify:

Rebate amount which may vary is determined by the EPA all-electric range rating of the vehicle and the Base MSRP which must be $42,000 or less.

Must be a New York resident.

Vehicle must be purchased or leased from an authorized participating New York dealership registered with the New York State DMV.

Vehicle must be registered with the New York State DMV.

Must retain ownership for a minimum of 36 months from the date of purchase or must have a lease term of at least 36 months.

To learn more, visit https://www.nyserda.ny.gov/All-Programs/Drive-Clean-Rebate-For-Electric-Cars-Program/Eligible-Models
Offer
$1,000
Start
07/01/2021
End
01/01/2026

Special APR	Month term	Start	End
4.99%	36	08/05/2025	09/03/2025
4.99%	48	08/05/2025	09/03/2025
4.99%	60	08/05/2025	09/03/2025
5.99%	72	08/05/2025	09/03/2025

Customer Incentives and Rebate information is provided subject to the terms of our Visitor Agreement. See participating dealers for additional details. Dealer participation may vary.

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All 2024 Toyota Prius Prime Deals

	Cash Offers	Financing	Leasing	Other
XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)	See if available	See if available	See if available	See if available	See all for sale
XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)	See if available	See if available	See if available	See if available	See all for sale
SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)	See if available	See if available	See if available	See if available	See all for sale