2016 Kia Optima: Trash Bags Come Standard
by Dan Frio, Automotive Editor on May 26, 2016
This falls under "once seen, can't be unseen." Overly critical perhaps, but an automaker needs to conceal the magic a little better than this. I'm talking about these vinyl-wrapped chunks of sound deadening material wedged between the body panels of our 2016 Kia Optima.
Open the driver side door as I've done here, cast a quick glance as you're lifting a leg over the sill, and there they are behind the hinges. It's nitpicking, but consider the context. Kia has worked for years to overcome a reputation as a second-rate maker of Japanese alternative econoboxes. And they've succeeded in spectacular fashion with great designs, good engines and powertrains, loads of standard features and attractive price points.
But a little miscue like this can pop a small hole in your perception of the brand. And at $27,545, our Optima no longer plays in the best-for-cheapest category. I'm a little disappointed to see this, and I'm just a guy who writes about cars. I think I'd be doubly disappointed to see this if I was a new owner.
Dan Frio, Automotive Editor @ 5,440 miles