What Did We Get?
The names "Genesis" and "G90" probably don't ring a bell. The first one isn't new, but it is being used in a new way. Up until last year, Genesis was the model name for Hyundai's midsize luxury sedan. Now, it's the name for Hyundai's luxury brand. The G90 is the brand's biggest and most expensive model while the sedan formerly known as the Genesis has been renamed the G80.
The G90 is actually a successor to the Equus flagship sedan that was also sold under the Hyundai name prior to last year. In its transition to a Genesis, the G90 received a complete redesign that gave it a handsome new look, a thoroughly upgraded interior and a potent twin-turbo V6 engine. There's also an optional V8 and a choice of either rear- or all-wheel drive.
Being an all-new car from an all-new brand makes the G90 a perfect candidate for our long-term fleet. It should be a solid indicator of how serious the Genesis brand will compete right out of the gate, not to mention how far the car itself has progressed compared to its Hyundai-branded predecessor.
What Options Does It Have?
There aren't many choices to make once you decide on a G90. The primary decision is which engine: the base 3.3-liter twin-turbo V6 or the 5.0-liter V8? We went with the V6 since many luxury sedans are moving toward smaller turbocharged engines that are more efficient. The 5.0-liter V8 would work well, but the V6 was more of a question mark.
We chose all-wheel drive since it's becoming as common on luxury cars as turbocharged V6s. All G90s get an eight-speed automatic transmission so at least that decision is made for you.
There are no feature options on the V6-powered G90 mostly because it's already loaded with just about everything you could ever want in a luxury sedan. Put it up against any high-end sedan from any manufacturer and it will compete favorably if not offer more. The only upgrade it doesn't come with is fully adjustable rear seats, which are standard on V8-powered models.
The final price for a G90 with all-wheel drive and the V6 is $71,550, putting it right in line with the Lincoln Continental we added to our fleet in December. The two big sedans even have similar colors, so they're bound to be compared directly throughout the year.
Why We Got It
New automotive brands don't come around very often, and new luxury brands are even rarer. There's a reason for that. Building a brand that buyers are willing to pay a premium for takes time, money and exceptional products. Not many companies are willing to make the investment.
The upside to new brands is the potential for seeing something new and different. The G90 isn't a radical departure from what's available from its competitors in terms of performance, features or technology. But it does throw a wrench in the equation when it comes to price, which undercuts the better-known German flagships by $20K-$30K to start.
Over the next 12 months, we intend to find out if that price is truly a steal or if the G90 is missing the intangible elements that make a car truly luxurious.
Follow its progress on our long-term road test updates for our latest thoughts and impressions of this 2017 Genesis G90.
The manufacturer provided this vehicle for the purpose of evaluation.