2012 Fiat 500: JLo's World, The Bronx, and Detroit
October 12, 2011
The new Fiat 500 commercial "My World" starring Jennifer Lopez debuted a few days ago.
It features JLo driving the 500 back to her old neighborhood, The Bronx.
The ad is trying to tell the story of her getting back to her roots to find the source of her inspiration. And maybe not so coincidentally, this JLo ad is very similar to the Fiat sister company 2012 Chrysler 300 commercial, "If You're Gonna." This one features some guy driving the streets of Detroit to the sounds of Jay-Z, showing the pride and character exhibited by The Motor City. I really like both of these ads.
But instead of going home and getting back to The City's roots, the 300 goes through some ritzy suburbs (including Birmingham) and ends up -- at some fancy lake house.
Perhaps this guy finds inspiration in his boat.
Albert Austria, Senior VE Engineer @ 8,900 miles