September Auto Sales to Maintain Trend of Healthy Growth in 2014, Forecasts Edmunds.com

September Auto Sales to Maintain Trend of Healthy Growth in 2014, Forecasts Edmunds.com


SANTA MONICA, Calif. — September 25, 2014 — Edmunds.com, the premier destination for car shopping, forecasts that 1,261,380 new cars and trucks will be sold in the U.S. in September for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.5 million. The projected sales will be a 20.3 percent decrease from August 2014, but an 11 percent increase from September 2013.

"September sales are consistent with the strength we've seen most of this year," says Edmunds.com Senior Analyst Jessica Caldwell. "But the topline sales aren't as interesting as the ways in which shoppers have driven those sales. Buyers have been able to secure low financing deals and have responded to lease offers in record numbers. These are behaviors that bode well for the continued strength of new car sales."

SALES VOLUME FORECAST, BY MANUFACTURER
Sales
Volume
Sep-14
Forecast
Sep-13 Aug-14 Change from
Sep 2013*
Change from
Aug 2014*
GM 228,801 187,195 272,423 22.2% -16.0%
Ford 177,310 184,452 221,273 -3.9% -19.9%
Toyota 175,776 164,457 246,100 6.9% -28.6%
Chrysler Group 165,004 143,017 198,379 15.4% -16.8%
Honda 128,895 105,563 167,038 22.1% -22.8%
Nissan 101,260 86,868 134,388 16.6% -24.7%
Hyundai/Kia 99,919 93,105 124,670 7.3% -19.9%
VW/Audi 45,332 44,985 52,282 0.8% -13.3%
Industry 1,261,380 1,136,214 1,582,600 11.0% -20.3%

*NOTE: September 2014 had 24 selling days, September 2013 had 23 and August 2014 had 27.

Edmunds.com estimates that retail SAAR will come in at 13.8 million vehicles in September, with fleet transactions accounting for 16.2 percent of total sales. An estimated 2.95 million used cars will be sold in September, for a SAAR of 36.3 million (compared to 2.98 million used-car sales in August, for a SAAR of 36.2 million).

MARKET SHARE FORECAST, BY MANUFACTURER
Market Share Sep-14 Forecast Sep-13 Aug-14 Change from September 2013 (Percentage pts.) Change from August 2014 (Percentage pts.)
GM 18.1% 16.5% 17.2% 1.7% 0.9%
Ford 14.1% 16.2% 14.0% -2.2% 0.1%
Toyota 13.9% 14.5% 15.6% -0.5% -1.6%
Chrysler Group 13.1% 12.6% 12.5% 0.5% 0.5%
Honda 10.2% 9.3% 10.6% 0.9% -0.3%
Nissan 8.0% 7.6% 8.5% 0.4% -0.5%
Hyundai/Kia 7.9% 8.2% 7.9% -0.3% 0.0%
VW/Audi 3.6% 4.0% 3.3% -0.4% 0.3%

Edmunds.com encourages shoppers in the market right now for a new car to check out Edmunds.com's Deals of the Month page, where they can find some of the strongest available deals, including zero-percent financing for up to 72 months on a 2014 Ford Flex or $1,500 cash on a 2014 Hyundai Elantra Coupe.

About Edmunds.com
Car-shopping website Edmunds.com serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and help@edmunds.com, via text at ED411 and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.

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